Senior Marketing Operations Manager, Product-Led Growth

Responsibilities

• Where you'll work
• Own and evolve the PLG martech ecosystem-including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations-to ensure a best-in-class, scalable, and reliable infrastructure.
• Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
• Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.
• Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.
• Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
• Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops.
• Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale.
• Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity.

Requirements

• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.
• Hands-on experience with Segment, Google Analyti

Benefits

Additional Information

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

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