Digital Marketing Specialist - Analytics and Web

About the role

As a Digital Marketing Specialist , with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics , content management systems (CMS) , and consultative marketing strategy . In this role, you will: Serve as the health division digital team's analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data. Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts. Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics. Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs. Launch and monitor A/B tests within Sitecore to enhance user experiences and performance. Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives. This role is ideal for someone who thrives at the intersection of digital marketing analytics , technical CMS expertise , and strategic consulting . You will have the opportunity to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.