Senior Manager, Segment Marketing (Betting & Gaming)

Responsibilities

• Build and execute a vertical-specific acquisition plan
• Generate and execute creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives for new business and expansion
• Align with sales leaders, AEs, BDRs and account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews
• Collaborate with global field marketing to align resourcing, planning, capacity and maximize the return on event investment for the region
• Collaborate cross functionally within marketing, sales and other functions needed to ensure the vertical meets its pipeline and revenue goals.
• Participate and present in pipeline reviews, QBRs and forecast discussions
• Create tight feedback loops between field insights and marketing execution
• Represent vertical needs, nuances and requirements as inputs for campaign planning and execution
• Travel approximately 30%

Requirements

• 6-10+ years of demand generation in B2B SaaS across multiple channels, including 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience
• Ability to lead collaboration across marketing, sales, SMEs within the business in the mission to support B&G sales goals
• Ability to collaborate with Product Marketing and Content teams to generate compelling messages and content in programs
• Communication skills, the ability to manage in-segment marketing programs and collaborate to deliver sales plays
• Strategic thinking with the comfort and ability to roll up your sleeves
• Performance-driven and analytics
• Experience marketing to the B&G segment a plus
• HubSpot experience a plus
• Some sales experience a plus
• Travel approximately 30%

Benefits

Additional Information

SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first-party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows - all from one place. SEON provides richer data, more flexible and transparent analysis, and faster time to value than any other provider on the market. We've helped companies reduce fraud by 95% and achieve 32x ROI, and we're growing fast, thanks to our partnerships with some of the world's most ambitious digital brands like Revolut, Wise, and Bilt. We're hiring a Senior Manager of Betting & Gaming (B&G) Segment Marketing to own the Revenue Marketing plan for our B&G segment, one of the company's most strategic verticals. This means you'll generate, execute and report on marketing programs such as events, webinars and digital campaigns that generate and accelerate new business and expansion pipeline for the segment with cross-functional collaboration across Sales, Product Marketing, Demand Gen and Customer Marketing. If you're a data-driven, customer-obsessed, problem-solving marketer with an unparalleled level of ownership plus B&G expertise, we want to talk to you.

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