Develop and maintain differentiated messaging and value propositions for the HMMS suite, tailored to U.S. government buyers including defense logistics officers, EHS professionals, and procurement stakeholders.
Partner with Product Management to support new launches and feature releases, translating technical capabilities into clear value for government prospects and existing customers.
Monitor the competitive landscape for government hazardous material management solutions and keep internal teams informed of market developments.
Plan and execute integrated demand generation campaigns targeting government and defense accounts, including federal agencies, military installations, and GSA contract holders.
Drive full-funnel marketing programs across digital channels (SEM, paid social, display, email), webinars, and government-focused trade events (e.g., SAME, DLA conferences), and ABM programs.
Define campaign KPIs, track pipeline contribution, and continuously optimize programs based on performance data.
Partner with digital marketing to ensure HMMS solution pages, SEO content, and paid strategies effectively reach government procurement and EHS audiences.
Government Account Strategy
Develop a deep understanding of U.S. Department of Defense acquisition processes, GSA schedules, and federal procurement cycles to align marketing timing and tactics effectively.
Collaborate with Sales on account-based marketing (ABM) programs targeting key defense and federal agencies, providing tailored content, outreach materials, and campaign support.
Build visibility within relevant government user communities and industry associations to strengthen Sphera's credibility in the federal market.
Content & Thought Leadership
Develop thought leadership content such as white papers, blogs, webinars, and regulatory updates addressing key challenges in hazardous material compliance, DoD EHS requirements, and federal sustainability mandates.
Collaborate with subject matter experts to translate complex technical and regulatory topics into compelling content for government EHS professionals and logistics managers.
Contribute to and align with the broader Product Stewardship content strategy.
Cross-Functional Collaboration
Align with Sales, Customer Success, and Account Management teams on pipeline targets, customer expansion opportunities, and renewal marketing programs.
Partner with digital marketing, corporate events, and ABM teams to ensure consistent execution and messaging across all channels.
Report on marketing performance and pipeline contribution to leadership with clear recommendations for improvement.
Requirements
3 - 5 years of B2B marketing experience
Demonstrated experience marketing to U.S. government, federal, or defense accounts.
Proven ability to develop and execute multi-channel demand generation campaigns that drive qualified pipeline and revenue.
Experience crafting product positioning, messaging frameworks, and sales enablement content for technical or compliance-focused software.
Familiarity with ABM strategies and platforms (e.g., 6Sense, LinkedIn, etc); experience tar
Benefits
Health insuranceEquity / stock options
Additional Information
Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
We are seeking a results-driven Marketing Manager to own the go-to-market strategy and execution for Sphera's Hazardous Material Management System (HMMS) suite - a purpose-built solution for U.S. government and defense organizations. Reporting to the VP, Demand Acceleration, role sits at the intersection of demand generation and product marketing, requiring someone who understands the unique procurement cycles, compliance requirements, and stakeholder dynamics of government accounts.
You will develop compelling messaging and campaigns that connect Sphera's HMMS capabilities to the specific needs of defense, federal, and military installations. The ideal candidate brings proven B2B SaaS marketing experience alongside a working knowledge of the federal and municipalities market landscape.
Sphera · Remote