Rich Media Designer

About the role

CRAFTSMAN+ is breaking the mold and redefining how creativity happens. We are a global team of creators and technologists building tools that help brands and teams produce world-class creative faster, smarter, and at scale. Recognized by Inc. 5000 and Deloitte Fast 500 as one of the fastest-growing companies in the U.S., CRAFTSMAN+ operates at the intersection of creativity and technology. Alongside our SaaS platform, we deliver high-impact creative services across interactive playables, rich media, and video for some of the world's most iconic brands, including Nike, Microsoft, Wizards of the Coast, and Niantic. By combining powerful technology with expert creative execution, we help teams plan, streamline, optimize, and automate the creative process from start to finish. Our mission is simple: empower creativity through the perfect balance of human craft and technology. Learn more at www.craftsmanplus.com We're looking for a Rich Media Designer to join our global team. You'll translate high-level client direction into engaging interactive ads, take ownership of projects from concept to delivery, and become an expert on PLAY, our no-code playable builder. You will leverage our suite of AI features to build high performing playables, move faster and challenge whats possible. You'll pitch and demo concepts in client-facing meetings, collaborate cross-functionally with production, and bring fresh thinking to every brief.

Responsibilities

• These are your core responsibilities
• Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
• Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
• Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
• Email marketing: Build and manage nurture sequences end-to-end - writing the copy, segmenting audiences, scheduling sends, and analyzing results.
• Website & SEO: Manage and maintain the company website - updating content, improving SEO, and ensuring everything stays current and on-brand.
• Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).
• Translate client direction into engaging interactive ads, owning select projects from concept to delivery
• Pitch and demo ad concepts in client-facing meetings
• Educate and collaborate with clients on interactive ad best practices
• Become an expert on PLAY, our no-code playable builder
• Leverage AI tooling to build innovative concepts and assets at scale
• Improvise on concepts with little to no creative assets
• Collaborate cross-functionally with our Production team
• Manage and prioritize multiple projects against tight deadlines
• Solve problems creatively without compromising quality
• What You Bring
• Required
• 3-5 years in a creative agency, advertising agency, or in-house team working on interactive mobile ads
• Deep knowledge of playable ad best practices - file size constraints, engagement mechanics, tutorial design, end-card conversion patterns, and what makes the first 3 seconds work across UA channels
• A strong portfolio demonstrating layout, typography, and animation chops
• Strong proficiency in Adobe Creative Suite
• A sharp ability to learn new software quickly - you'll go deep on PLAY and use a stack of AI tools that evolves often. We hire for adaptability over any single tool.
• Comfort working with AI creative tools (image generation, prompt-based workflows, AI-assisted iteration). Our platform is layered with AI features and the strongest designers on our team treat AI as a collaborator, not a shortcut.
• An expert eye for detail and pixel perfection - no detail is too small
• Strong knowledge of image compression and asset extraction best practices
• Excellent verbal and written communication; you can clearly articulate your design decisions
• Self-motivated and organized, with the ability to work independently across time zones
• This is a part-time freelance role to start at 25-30 hours per week, with the goal of evaluating for full-time conversion within 60-90 days based on workload and fit. Rate is based on experience.
• This is a fully remote role on a global team. As a part-time contributor, you'll be expected to overlap with EST working hours for collaboration and client touchpoints, with production hours flexible outside of that. If converted to full-time, full availability during EST is expected.

Requirements

• BA/BS in Design or related field

Benefits

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