Principal Product Manager

About the role

This role is a single-threaded Product Lead: you own a product area end-to-end, drive product-market fit, and operate as the Mini-Founder CEO of your domain. This is a builder-operator role for someone who thrives in ambiguity, ships with urgency, and treats AI as their primary tool. What You Own Carry an opinionated 3-year product vision and translate it into a rolling 3-week execution plan. Own product-market fit - if it's not selling, that's your problem to diagnose and fix. Spend 50%+ of your time external-facing: solution design sessions, product demos, and strategic conversations with enterprise buyers and end-users. Build trust and credibility with key executive stakeholders. Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint. Run hypothesis-driven experiments; kill what isn't working and redirect without drama. Decide and move with imperfect information. You don't wait for alignment, permission, or consensus - you listen, synthesize, decide, and act. When you're wrong, you course-correct fast. You never stall. Lead a cross-functional pod (PM/GPM, PMM Lead, GTM Lead) with an embedded R&D team (Engineering Lead, Design Lead, Product Analyst, TPM). Set the product direction; your partners execute against your vision with productive tension. You will ensure science-backed practices in the experience working with BetterUp Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams. Ensure your product fits into the broader portfolio - leveraging shared platform capabilities, aligning roadmaps with peer product leaders, and driving synergies that enhance the value of the entire platform. Define and track product success metrics, ensuring the product delivers measurable business value. Communicate progress against outcomes and facilitate risk discussions with leadership.