Patient Recruitment & Digital Media Manager

Benefits

Additional Information

Company Overview ImmunityBio, Inc. (NASDAQ: IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient's natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day when we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop novel therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal: to reprogram the patient's immune system and treat the host rather than just the disease. Why ImmunityBio? - ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and develop next-generation therapies and vaccines that complement, harness and amplify the immune system to defeat cancers and infectious diseases. - Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California. - Work with a collaborative team with the ability to work across different areas of the company. - Ability to join a growing company with professional development opportunities. Position Summary The Digital Marketing, Patient Recruitment and Patient Advocacy Manager will lead the strategy, development, and execution of integrated, omni-channel patient clinical trial recruitment campaigns supporting global clinical trial enrollment efforts. This role will sit at the intersection of digital marketing, patient advocacy, clinical operations, and data analytics, and requires a deep understanding of regulated pharmaceutical advertising, data-driven marketing, and patient engagement strategies. This role is both strategic and execution oriented, capable of developing scalable recruitment initiatives while also managing campaigns in-platform. This position will serve as a key cross-functional partner with Clinical Operations, Medical Affairs, Legal/Regulatory, Patent Advocacy, and external agencies to drive patient awareness, education, and enrollment across multiple therapeutic areas and geographies. Essential Functions Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences. Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actional performance insights Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance Negotiate media placements, pricing, and performance-based agreements where applicable Manage campaign budgets, forecasting, pacing, and resource allocation Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions Education & Experience Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field required; Master's degree is preferred 7+ years of experience in digital media, perf