Own Demand Creation strategy and execution across the Condiments portfolio, inclusive of Hellmann's/Best Foods, Maille and Sir Kensington's.
Set the full-funnel marketing vision across brand, performance, and shopper to drive category and brand growth.
Lead the development of large-scale, culturally relevant brand moments, including tentpole activations and seasonal campaigns (e.g., Super Bowl, Football, seasonal tentpoles).
Manage overall Condiment share performance & deployment of large-scale marketing budgets for the businesses in the US.
Creative & Communications Excellence
Champion best-in-class creative and communications across paid, owned and earned media.
Drive the development of consumer-first, insight-led campaigns that connect brand purpose to consumption.
Lead agency partners to deliver integrated, high-impact work that drives both cultural relevance and commercial results.
Elevate the organization's creative output, contributing to industry recognition and award-winning work.
Performance & Commercial Impact
Own marketing performance across the funnel, including media effectiveness, brand marketing ROI, promotional programs and share growth.
Translate data (POS, panel, digital, media) into clear actions that unlock growth opportunities.
Partner closely with Customer Development to align on commercial and retail strategies, ensuring seamless integration of national and shopper marketing. Translate national marketing programs into unmissable point of sale materials & programs.
Innovation & Integration
Partner with Innovation teams to develop best-in-class go-to-market plans for new launches. Build strong trial driving & marketing programs to ensure early velocity KPIs are achieved.
Lead integration of innovation into broader demand plans to maximize launch impact and in-market success.
Team & Cross-Functional Leadership
Lead and develop a team of Brand Managers and Associate Brand Managers, building capability and fostering high performance.
Act as a key connector across functions (CD, CMI, Finance, Digital, Global teams) to drive alignment and delivery of US campaigns OTIF.
REQUIRED QUALIFICATIONS:
BA or MBA required
Strong experience (6-8 years) in brand marketing and/or demand creation, ideally within CPG.
Proven track record of leading large-scale, integrated campaigns and delivering measurable growth.
Deep understanding of fu
Benefits
Vision insuranceEquity / stock options
Additional Information
Join us as Senior Manager, Condiments Demand Creation
Location: Hoboken, NJ
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
JOB PURPOSE:
Are you a passionate foodie with a hunger for creativity and performance marketing? Join our dynamic team as an Senior Manager, where you'll play a pivotal role in shaping the future of three iconic brands within Unilever Foods: Hellmann's/Best Foods & Maille. Hellmann's is an iconic global brand sold to 450 million consumers in over 50 countries; Maille is a premium French brand with a rich heritage in mustard and vinegar dating back to 1747, known for its culinary craftsmanship and sophisticated flavor profiles. US Condiments is one of the most important cells for the North America and Global Foods business. We need someone who is passionate about performance, developing award-winning creative, delivering best-in-class execution and possesses the leadership skills to raise teams and results to excellence.
This role leads Demand Creation for the US Condiments portfolio, with primary accountability for Hellmann's/Best Foods, the #1 mayonnaise brand in the United States, alongside oversight of Maille. This is a highly strategic and visible role responsible for driving end-to-end, full-funnel marketing across brand building and performance, delivering against business KPIs including household penetration, market share, and brand equity. Success is measured by business growth and marketing effectiveness, as well as team development and a step-up in marketing capability across the organization.
The Senior Manager will report to the Head of US Condiments Marketing and will lead the development of culturally relevant campaigns that deliver on business KPIs and breakthrough brand moments, while building a modern Demand Creation engine grounded in data, audience-first thinking, and measurable impact. This role requires a strong balance of creative excellence and analytical rigor, along with the ability to lead cross-functional and agency teams to deliver best-in-class execution at scale.
Unilever · Hoboken