As the channel specialist, you'll be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels.
Responsibilities
Own end-to-end paid social campaign execution and optimization
Design and manage audience segmentation, creative rotation, and budget pacing
Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights
Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
Consult internal teams on channel best practices and provide creative insights to help inform the creative development process
Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
Experimentation with automation tools and workflow processes
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Requirements
3+ years of experience managing paid social campaigns at scale (agency or in-house)
2+ years in performance marketing
Deep expertise in Meta Ads Manager and at least two additional social platforms.
Track record of results-driven campaign execution and management
Familiarity with iOS 14+, CAPI, and evolving privacy frameworks
Analytical skills with proven experience hitting ROAS, CPA, or CPI goals
Understanding of audience targeting, creative optimization, platform features
REQ-020177
The annual base pay range for this role is between:
$85,000 - $100,000 USD
For roles outside of the U.S., information on benefits will be provided during the interview process.
We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
Job Description
The New York Times is looking for an experienced Paid Social Associate manager to join our new in-house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap et. You will be responsible for contributing to the end-to-end social campaign management - from execution and optimization to platform innovation - ensuring our campaigns deliver impact at scale. This is a hybrid role based in our New York Office, you will be reporting to the Manager, Paid Social. You can typically expect to be in the office 3 days per week.
Thenewyorktimes · New York, NY