Influencer Marketing Manager
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Job Location WARSAW PLANT & GO Job Description Procter & Gamble (P&G) is one of the world's largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Old Spice. We are working on an exciting and industry defining project to grow our Social Media & Influencers Team. The Influencer Marketing Manager role offers a unique opportunity to join this team and design & execute best in class social media and influencer marketing campaigns in Central Europe, building a legacy for our brands and organization. Our ambition is to shape the voice of the brands via social media & influencers to bring them even closer to our consumers, maximize return and allow us to innovate in real time. This role is based in our Warsaw HQ . As Influencer Marketing Manager you will: Champion a consumer-centric approach across all social media engagement programs, Design and execute comprehensive influencer marketing strategies related to exact initiatives and long-term cooperation with ambassadors, Develop always-on, local, authentic and talkable social media communication calendar that will amplify equity and voice of brand, Collaborate with brand, commercial and media teams to make sure influencer marketing plans are synchronized with broader brand communication strategy, Manage collaboration with agency partners to deliver best in class executions, Collect learnings and optimize social media communication, Leverage social listening and trend analysis to extract consumer insights and monitor overall brand presence in social media, Build community around the brand and maximize engagement with consumers, Act as steward to make sure all influencer marketing campaigns are compliant with P&G policies.
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