Lead Product Manager - Marketing and Sales Technology

External

Ukg · Worldwide

Full-timeRemote1d ago

Conversion OptimizationLeadershipMarketing AutomationRouting

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About the role

We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG's Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including: - Account-Based Marketing & Sales (ABX) platforms and workflows - Conversational AI and digital engagement solutions (including Qualified deployment and optimization) - Marketing Automation Platform (MAP) capabilities centered on Eloqua - Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes. You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities.

Responsibilities

Product Strategy & Vision

Define and evolve the product vision, strategy, and roadmap for:

ABX (Account-Based Experience) capabilities

Conversational AI engagement platforms

Marketing Automation and campaign orchestration

Align product investments to measurable business outcomes such as:

Pipeline generation

Conversion optimization

Buyer engagement

Sales productivity

Marketing efficiency

Translate enterprise GTM strategy into scalable product capabilities and operational workflows.

Drive prioritization decisions using customer insights, data, business impact, and technical feasibility.

ABX Product Leadership

Lead the evolution of UKG's ABX ecosystem spanning:

Buying groups

Intent data

Account engagement

Persona targeting

Pipeline attribution

SDR/BDR orchestration

Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models.

Define measurement frameworks and KPIs for ABX success, including:

Engaged accounts

Buying group penetration

Pipeline influence

Opportunity creation

Velocity improvements

Conversational AI & Digital Engagement

Own the deployment and optimization strategy for conversational AI solutions, including Qualified.

Define conversational engagement use cases across:

Website engagement

Inbound conversion

SDR acceleration

Buyer routing

AI-assisted qualification

Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion.

Drive experimentation, personalization, and AI-driven engagement optimization.

Marketing Automation & Campaign Orchestration

Lead product direction for Eloqua and associated marketing automation capabilities.

Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration.

Partner with Marketing Operations and Revenue Operations teams to modernize:

Nurture programs

Engagement tracking

Attribution frameworks

Data quality standards

Ensure platform capabilities support both enterprise-scale campaigns and targeted ABX motions.

Cross-Functional Leadership

Serve as the connective layer between:

Business stakeholders

Engineering teams

Business Systems Analysts (BSAs)

Data & analytics teams

Architecture & operations

Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning.

Facilitate workshops, requirement definition, backlog prioritization, and release planning.

This role incorporates modern product management principles inspired by Silicon Valley Product Group (SVPG), emphasizing empowered product teams, business outcomes, and continuous discovery.

The Lead Product Manager will be expected to own:

Product Discovery

Continuously identify and validate customer and business problems.

Conduct stakeholder interviews, workflow analysis, and data-driven discovery.

Validate assumptions before scaling solutions.

Partner with design and engineering early in the ideation process.

Outcome-Oriented Product Management

Focus on business outcomes rather than feature delivery.

Define clear success metrics and measurable impact for initiatives.

Lead Product Manager - Marketing and Sales Technology

About the role

Responsibilities

Additional Information

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