Senior Data Scientist, Customer Data & Marketing

About the role

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Senior Data Scientist, Customer Data & Marketing Primary: Bay Area (San Francisco/Peninsula) | Secondary: NYC Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Location: Bay Area (San Francisco / Peninsula) Reports to: Director of Engineering Team: Data Science We are building a first-of-its-kind consumer membership ecosystem from the ground up - and as we centralize CRM, loyalty, and marketing across every line of business at Beast. As our Senior Data Scientist for Customer Data & Marketing, you will be a foundational hire on the Data Science team, sitting in the central org and working across LOBs to turn that data into decisions, experiments, and compounding business impact. This is a hands-on, cross-functional role. You'll run experiments, build measurement, and partner with marketing, product, and LOB leaders so every campaign, loyalty program, and CRM motion is grounded in real evidence - at 100M+ user scale. The Product You will be the data science anchor underneath a centralized customer data, CRM, loyalty, and marketing stack that serves every LOB at Beast. Your surface area includes: Experimentation & Analytics : The experimentation platform, measurement framework, and decision-making muscle that every LOB will lean on - A/B tests, holdouts, causal analysis, and the judgment to call what actually worked. CRM, Loyalty & Marketing : Segmentation, targeting, lifecycle analytics, and performance measurement across the centralized CRM and loyalty stack - so membership, Feastables, and every other LOB are operating off the same playbook. Customer Data at Scale : A unified view of the Beast audience built on top of our data & identity platform, powering both the immediate marketing roadmap and the longer-term personalization and AI-native use cases.