Performance Marketing Manager

About the role

The Performance Marketing Manager on our team will help shape and execute our performance marketing strategies. In this role, you'll have the opportunity to influence how people discover and engage with our ed-tech services. Your work will directly support client acquisition and revenue goals as you test new platforms, analyze performance, and stay current with the rapidly evolving digital landscape. You'll contribute to building a high-velocity, data-driven engine to acquire, activate, and engage clients. Working closely with the Director of Performance Marketing and our co-founders while collaborating across teams, you'll support go-to-market initiatives that drive client acquisition and strengthen how we reach our audience through paid media, experimentation, and conversion rate optimization. This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance. This is an in-person role that requires 5 days a week attendance in our NYC office (Gramercy)