Collaborates cross-functionally to ensure the effective implementation of marketing strategies and tactics received from the regional and/or global team. Collaborates internally to ensure they are understood, supported, and aligned with local needs.
At all times, ensures compliance with all corporate policies, regulations, and laws.
Develops and supports activities across the Media-Mix (regional/national level and locally with the sales organization); facilitates cross-communication and collaboration with patient organizations and other relevant third parties in line with regional compliance guidelines.
Supports the operating budget(s) and initiates corrective measures as appropriate.
Performs other tasks and assignments as needed and specified by management.
Requirements
Bachelor's degree in a relevant discipline and a minimum of 7 years progressively responsible commercial experience in a pharmaceutical, biotechnology or related environment, and at least 5 years of which were spent in marketing roles OR equivalent experience and/or education.
Demonstrated track record of success supporting the marketing and commercialization of an orphan, rare disease and/or specialized drug(s) that requires the development and execution of unique sales and marketing strategies.
Demonstrated success in developing and executing long-term and annual marketing brand plans.
Strong understanding of Direct to Consumer (DTC) marketing strategy and experience with patient programs and tactics.
Understanding of and ability to implement/manage brand ambassador programs and influencer engagements.
Ability to prepare and lead tactical promotional review committee meetings with medical, legal, and regulatory in support of asset approval and overarching marketing strategy.
Experience and proficiency with digital marketing strategy/tactics, including, but not limited to, product websites, SEM/SEO, paid social, and other 3rd party platforms.
Demonstrated success leading conference/ev
Benefits
Health insurance
Additional Information
PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life's moments for children and adults living with a rare disease.
At PTC, we cultivate an inclusive culture where everyone feels valued, respected, and empowered. We welcome candidates from all backgrounds to join our team , fostering a strong sense of belonging.
Visit our website to learn more about our company and culture!
Site: www.ptcbio.com
Job Description Summary:
The Associate Director, US Marketing, is responsible for the development and execution of PTC marketing strategies and tactics for the assigned product portfolio as defined by US leadership. The incumbent is responsible for executing US marketing strategies and adapting global and regional marketing strategies, where appropriate, to ensure the marketing needs are met.
Reporting into the Marketing organization, the incumbent is accountable for participating in the development and execution of strategic and tactical marketing plans in line with the US franchise strategic imperatives. The Associated Director (AD) also ensures cross-regional messaging and branding consistency and alignment with corporate goals and objectives. The AD will be capable of working independently and taking the lead on Marketing projects identified in the Brand plan and assigned.
The incumbent works cross-functionally with internal departments and external resources on Marketing related issues. The AD will be able to lead CMLR meeting sessions, budgeting, and agency meetings independently without the Senior Director (SD), US Marketing present.
The AD ensures adherence to relevant regulatory requirements and company Standard Operating Procedures (SOPs) as appropriate.
Job Description:
Ptcbio · - New Jersey