Additional Information
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
Omnichannel Journey Orchestration & Delivery
Own the end‑to‑end execution of customer journeys across acquisition, engagement, conversion, and loyalty, including hands‑on execution of non‑member email communications in the marketing automation platform
Translate business objectives and guest insights into journey logic, triggers, decisioning, and channel sequencing
Work with respective channel owners to orchestrate journeys across email, messaging platforms, website, mobile app, paid media, and on‑property touchpoints to deliver a consistent guest experience
Collaborate with multiple business units (Hotels, F&B, Retail, Attractions, Loyalty Marketing etc.) to align requirements and activate coordinated experiences across the resort
Lead the execution of non‑member email communications including content coordination, segmentation, testing, deployment, and ongoing optimization to deliver personalized experiences throughout the user journey
Support and progressively take ownership of essential marketing operations processes across business units, including content/project management, testing, platform integrations, technical solutioning, and process optimization in coordination with Operations and IT
Platform, Database & AI Enablement
Own the day‑to‑day management of the marketing automation platform, including configuration, integrations, permissions, templates, and technical governance
Ensure platform stability and reliability by proactively monitoring journeys, triggers, and integrations, and resolving issues with IT, vendors, or platform support
Manage database and audience foundations, including segmentation logic, preference management, opt‑in/opt‑out handling, data hygiene, and PDPA compliance
Monitor and audit data inputs (e.g. web forms, integrations, transactional data) to ensure clean, accurate, and activation‑ready customer data
Apply AI‑powered capabilities within the platform (e.g. send‑time optimization, predictive targeting, journey decisioning, performance insights) to enhance relevance and effectiveness
Stay current on platform enhancements and identify practical opportunities to embed AI features into live journeys responsibly and at scale
Project Management & Cross‑Functional Collaboration
Lead the end‑to‑end delivery of omnichannel initiatives, managing timelines, dependencies, risks, and stakeholder alignment
Drive initiatives through structured project management - from requirements gathering and solution design through build, QA, launch, and optimization
Support and progressively take ownership of essential email marketing operations processes across business units, including content and project management, testing, platform integrations, technical solutioning, and process optimization in coordination with Operations and IT
Optimization, Performance & Quality Assurance
Conduct rigorous pre‑send and pre‑launch QA across campaigns and journeys to ensure accuracy, functionality, and brand consistency
Monitor journey and campaign performance across engagement, conversion, and revenue impact
Consolidate insights across platforms to support a single view of the customer journey
Identify optimization opportunities and continuously refine content, segment targeting, timing, testing approach, and journey logic
Serve as the first point of contact for technical or executional issues impacting omnichannel delivery
Job Requirements
Education & Certification
Bachelor's Degree in Marketing or other related field
Marinabaysands · Centennial Tower, Singapore