Marketing Director, Japan

About the role

In this opportunity as a Marketing Director, Japan , you will: Business and market leadership Serve as the senior marketing leader and trusted advisor to the Japan leadership team, with a seat in country strategy and market planning. Own the Japan marketing strategy across reputation, demand, customer growth and the partner ecosystem. Partner with Japan sales leadership to align marketing investment with growth priorities, whitespace and account segmentation. Spot market opportunities through research, customer feedback, win/loss insight and analytics, and champion Japan's localisation needs with global product and marketing teams. Own the Japan marketing budget: planning, allocation and delivery across all programs, including agency and vendor relationships. Brand, reputation and executive engagement Grow Thomson Reuters' awareness, reputation and category position in Japan, positioning us as the trusted choice for AI-enabled solutions against global, local and AI-native players. Set up and run local PR and earned media through a retained agency, and build a Japanese-language thought leadership program. Run C-suite engagement programs for priority accounts, build our presence with industry analysts, associations and influential bodies, and own major moments such as SYNERGY Tokyo. Demand generation and ABM Own Japan's marketing-created and influenced pipeline targets and marketing-attributed sales. Run the Japan ABM motion: 1:1 and 1:few programs for Japanese multinationals and large firms, planned with Sales and connected to the regional program. Lead launch and adoption marketing for new AI products, and turn global campaigns into Japanese-first programs built for local buyers, channels and culture, not just translated. Build market education programs that create buyer urgency in emerging categories such as e-invoicing and tax compliance. Customer and partner marketing Work with Sales, Customer Success and Product Marketing to grow the existing customer base: adoption of new AI capabilities, cross-sell, retention and expansion. Build a steady drumbeat of customer stories and references that drive word-of-mouth among Japanese enterprises. Develop co-marketing and joint events with our consulting and alliance partners to extend reach and grow partner-sourced pipeline. AI-first marketing Champion AI-enabled ways of working and move the Japan marketing team toward AI-native practices. Apply AI to how buyers now research and buy, including search and content discovery in Japanese. Use data, automation and AI to improve marketing effectiveness, from lead scoring to measurement. Team leadership Lead, coach and develop the Japan marketing team. Build a culture of accountability, collaboration and continuous learning. Success Measures Measurable contribution to Japan's pipeline and revenue targets, including growth in inbound demand. Growth in Thomson Reuters' awareness, reputation and category leadership in Japan. Higher adoption, expansion and retention across our existing customers. Growth in partner-sourced and partner-influenced pipeline. A high-performing Japan marketing team, operating as part of one regional and global function and trusted by the Japan leadership team. About You You are a fit for the Marketing Director, Japan position if you have the following requirements: 12+ years of marketing leadership in enterprise technology, SaaS or professional information services, including 5+ years building and leading teams. Experience leading country or regional marketing in Japan. A track record as a strategic business partner to senior sales and country executives. Strong experience across brand, demand generation, ABM, executive engagement, communications and events, from strategy through execution. Experience running PR and communications, including hiring and managing agencies. Commercial flue