Support the Marketing Manager in the timely development and delivery of high impact, cost effective marketing plans in support of seasonal activity and events across EU owned retail Lifestyle & Outlet stores and outlet partner channels
Collaborate with the cross-functional teams in the development of marketing initiatives and multichannel 360 campaigns with a focus on engaging instore customer experiences and events, influencer partnerships and digital campaigns
Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints
Work in partnership with the internal digital teams to innovate and implement digital & social drive to store initiatives
Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off, costings, eventual delivery into stores within the requested timeframe and monitoring results
Foster strong and transparent relationship with internal and external stakeholders
Facilitate store led clienteling initiatives/ appointments both virtual and instore - provide seasonal tools and manage GWP allocation
Share seasonal assets and regular updates with mall and outlet partners - leverage their channels to amplify marketing activations and ensure global alignment
Effectively manage day to day communications with outlet partners
Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities
Identify and present strategic opportunities that meet Michael Kors business objectives for retail full price and outlet channels (all product categories across MMK, Mens and Kids) - with a particular focus on traffic driving tactics
Manage the projects budget and report on ROI
Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space
Create compelling reports about the market, industry trends, and the competitive landscape
Bring new and innovative ideas that can be developed into marketing initiatives
You'll Need to Have:
At least 3-5 years of Marketing experience preferably in the luxury sector
Well-versed in all aspects of Marketing with a strong brand judgement and understanding of luxury industry
Proven success in planning and delivering campaigns
Organized, efficient ways of working at all times, owning projects and managing project files and trackers
Exemplary written and oral communications
Knowledge of a second European language a plus
Advanced proficiency in Microsoft Excel, Word, PPT, Outlook
Proactive and insightful analytical and problem-solving skills
Ambitious, strategic 360 thinking is a must
Thrive in a fast paced on-time deliverable environment
Bachelor's degree or equivalent
We'd Love to See:
Enthusiasm
A good work ethic
Team player with a can-do attitude
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Benefits
Vision insurance
Additional Information
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
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Job Title: Trade Marketing Coordinator
Location: London
Division: Trade Marketing
Reporting to : Marketing Manager
I feel really lucky to be surrounded by such a great team. I'm not only grateful that they've helped me achieve my goals, but also that I can give them a place where they can achieve theirs.
- MICHAEL KORS -
We have an exciting opportunity for a
Department overview:
Forming part of the Marketing, Events and Media team, within the wider Marketing, PR and communication team, the Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession and wholesale stores. The team works in collaboration with the wider organization to ensure an integrated and customer focused approach across all trade marketing activations. This role will support retail full price and outlet, specifically, reporting directly to the Retail Marketing Manager.
You are hands-on, collaborative, a creative thinker who is passionate about marketing and consumer behaviour. You have outstanding communication skills, can effectively work with and influence colleagues as well as internal and external partners. Someone who thrives in a rapidly changing environment, bringing fresh thinking to the planning and implementation of marketing campaigns. You are highly organized, keen-learner and self-motivated, able to work well to deadlines and perform multiple tasks effectively and concurrently.
Michael Kors (capri) · London, UK