Director, Creative Product Marketing

External

Usaa · San Antonio Home Office I

Full-timeRemoteToday

AgileComplianceExcelLeadershipPhoenix

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About the role

Our Director, Creative Product Marketing leads a high-performing team of creative specialists to develop breakthrough campaigns and differentiated creative that bring USAA's products to life for our members. This role sets the creative vision and ensures delivery of insight-driven, on-brief work that meets the highest standards for quality, speed, and impact. They foster a culture of creative excellence, elevating ideation, execution, and production, while building strong, collaborative partnerships across Marketing and the broader organization. This leader works closely with internal teams, external agency partners, and senior stakeholders to shape bold, effective creative solutions aligned to business priorities. They drive clarity on objectives, prioritize work to maximize impact, and identify and build the capabilities required for a best-in-class creative organization. In strong partnership with Product, Brand and UX leadership, they also ensure a cohesive, consistent design system and brand experience across the end-to-end member journey. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, Tampa, FL, and Chesapeake, VA. Relocation assistance is not available for this position.

Responsibilities

Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.

Expert knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.

Supports the creative marketing budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently.

Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.

Provides input to the future strategy and growth plans for all products in the purview.

Directs and is accountable for outcomes through agile marketing process.

Knowledge in product related regulations, and risk and compliance requirements.

Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.

Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results.

Cultivates talent through coaching and training.

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

Bachelor's degree; OR 4 years of relevant education and/or experience.

8 years of relevant work experience including hands-on experience in developing and managing creatives.

3 years of people leadership experience in building, managing and/or developing high-performing teams required.

Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.

Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.

Strong business acumen in the areas of business operations, industry practices and emerging trends.

Ability to create and articulate a vision, along with a creative strategy, for products - ability to develop a look-and-feel for fin serv products.

Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.

Proficiency in Product Marketing, including understanding of specific laws and rules that govern consumer products.

Effective communication skills (verbal and written) with the ability

Director, Creative Product Marketing

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