Senior Brand Manager (Haematology)

Responsibilities

• Leading elements of strategic and tactical brand planning for the lymphoma portfolio
• Supporting launch and post-launch excellence across current and future indications
• Delivering impactful multichannel campaigns and customer engagement activity
• Partnering with cross-functional stakeholders to align strategy and execution
• Using data and insight to evaluate performance and identify opportunities for optimisation
• Helping shape customer journeys and engagement plans across the launch cycle
• Contributing to ways of working that support launch excellence in haemato-oncology
• Ensuring all activities are delivered in line with the ABPI Code and AbbVie governance standards

Requirements

• Strong pharmaceutical marketing experience
• Proven ability to manage multiple priorities and deliver in a matrix environment
• Experience developing and executing multichannel campaigns
• Strong commercial acumen and strategic thinking
• Confidence using data and insight to guide decisions and improve performance
• Strong stakeholder management and communication skills
• Experience working within the ABPI Code and internal approval frameworks
• Preferred experience
• Launch experience, across new brands or new indications
• Experience within haemato-oncology or another specialist therapy area
• Experience in customer-facing roles
• Experience across pre-launch, launch phases
• Why join AbbVie
• This is an opportunity to join at a time of real momentum and help shape the future of AbbVie's lymphoma ambition. You will have the chance to work on a recently launched brand, contribute to future indication launches and help define what launch excellence looks like in the haemato-oncology space.
• The role is well suited to someone with a growth mindset, learning agility and the ambition to continue developing their career. In return, AbbVie offers broad exposure, meaningful responsibility and the opportunity to grow within a supportive, high-performing team.
• Must be able to travel to Maidenhead office on AbbVie core days (Tue/Wed/Thur)// 3-days per week
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Additional Information

An exciting opportunity has arisen to join AbbVie's Lymphoma Team at a pivotal stage in our haemato-oncology journey. Having recently launched, with further indication launches expected in the short to medium term, this is a rare chance to join at a truly exciting and strategically important point for the business. As Senior Brand Manager, Lymphoma, you will play an integral role in shaping and delivering brand strategy across a recently launched indication and future launches. Working closely with the Brand Lead and a broad cross-functional team across both head office and in-field teams, you will help drive disciplined execution of the brand plan and identify opportunities to maximise impact for patients, customers and the business. This is a high-visibility role with broad scope across strategic planning, launch readiness, tactical delivery and multichannel campaign execution. It offers the opportunity to contribute to a growing area of the business whilst continuing to develop your own capabilities in a supportive, collaborative and dynamic team environment.

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