Portfolio Marketing, Director

Benefits

Additional Information

The Portfolio Marketing Director will serves as the central integrator across brand teams, Thought Leaders, P2P, agencies of record (AOR), and cross‑functional partners to ensure consistent, compliant, insight‑driven execution of portfolio strategy and customer experience. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Strategic KOL Engagement Leadership Lead and centralize portfolio‑level KOL engagement strategy, including formal advice‑seeking (ad boards, councils) and informal engagement, ensuring consistency, compliance, and strategic impact. Establish enterprise frameworks, planning discipline, and governance for insight generation to replace ad hoc approaches with rigorous, repeatable strategies at the brand and portfolio levels. Provide HQ strategic and operational support to regional marketing directors and orTLLs, enabling consistent insight capture across congresses, speaker programs, and field engagements while keeping teams focused on the customer. Support portfolio‑level congress strategy, including pre‑, during‑, and post‑congress activation and customer journey design aligned to unified Tx and PrEP field teams. Enterprise Business Planning Leadership Lead the annual US business planning process and three in‑year strategic check‑ins to proactively reassess priorities, investments, and execution-moving planning beyond a once‑a‑year exercise. Dual‑Branded Strategy & AOR Leadership Serve as primary AOR lead and portfolio strategist for dual‑branded materials, ensuring disciplined strategy and pull‑through across teams and customer‑specific (e.g., IDN) materials. Enterprise Integration & Matrix Leadership Act as a strategic connector ("red thread") across marketing, medical, P2P, and field teams to align US portfolio strategies with brand plans and long‑range LCM priorities. Governance & Compliance Excellence Ensure all engagement, insight, and content activities adhere to GSK/ViiV policies and compliance standards in close partnership with Medical, Legal, and Compliance. Accountabilities Portfolio‑level strategic leadership across multiple brands Ownership of US business planning cadence and portfolio governance Oversight of dual‑branded investments and agency partnerships Strategic enablement of TLL engagement and insight infrastructure Why You: Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Bachelor's degree 5+ years of experience in pharmaceutical or healthcare marketing Leadership experience in Portfolio or enterprise marketing strategy, OR KOL engagement and insight generation, OR Business planning and investment governance, OR Agency and matrix leadership, OR Business planning and investment governance, OR Agency and matrix leadership Preferred Qualification If you have the following characteristics, it would be a plus: MBA or advanced degree Experience with lifecycle management, competitive planning, and launch readiness Enterprise thinking and executive influence Strong compliance acumen Ability to translate insights into strategy and execution Proven leadership in complex, matrixed organizations At ViiV Healthcare, our mission is to ensure that the impact of HIV is minimized for individuals and communities worldwide. We are deeply committed to: Patient Focus - Always putting the needs of those living with HIV first. Transparency, Respect, and Integrity - Maintaining open communication, mutual respect, and a high ethical standard in everything we do. Courage and Accountability - Demonstrating bold leadership by making agile, evidence-based decisions and taking responsibility for outcomes. Development and Teamwork - Investing in our team members' growth and building collaborative, impact-driven partnerships internally and externally. As part of our 30-year legacy of improving lives with HIV, ViiV Healthcare is not just a place to work-it is a community where every team member is empowered to bring their very best to the fight against HIV/AIDS. Our holistic approach extends beyond medicine to supporting sustainable community programs and improving access to care. #LI-ViiV #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee. Why Us? At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We a