Supervisor, Digital Investment & Activation

External

Horizonmedia · Toronto, On, Canada

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About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. We are currently seeking a highly motivated Supervisor, Digital Investment & Activation, to join our growing team. This person will be fluent in paid Search marketing (SEM) and have a broad understanding of Audio, Programmatic and Social planning and execution.

Responsibilities

Team Management and Programmatic Excellence - 25%

Champion the team's adherence to all internal processes, from asset trafficking, to campaign setup and QA , ensuring a high standard of accuracy and operational excellence.

Manage and develop junior team members, focusing on their growth in programmatic strategy, platform expertise , and client communication.

Provide ongoing, hands-on training on DSP best practices, bidding strategies, audience tactics, and emerging programmatic technologies.

Lead the interview process for junior programmatic roles.

Programmatic Strategy & Planning - 20%

Develop complex programmatic media strategies, from audience targeting and data application to inventory selection and measurement.

Lead the creation of programmatic recommendations for client presentations, translating complex platform capabilities into clear, actionable plans.

Incorporate data from Horizon's planning tools and insights from DSPs to build data-driven, full-funnel programmatic approaches.

Lead brainstorms to bring innovative programmatic ideas to life, including new formats, data partnerships, and measurement opportunities (e.g., brand lift studies, conversion lift).

Monitor trends in the programmatic ecosystem (e.g., identity solutions, SPO, privacy) and apply that knowledge to evolve client strategies.

Campaign Management & Execution - 20%

Set up programmatic campaigns, including configuring targeting, bids, budgets, creative assets, and tracking prior to QA.

Act as the final checkpoint for campaign setups, ensuring meticulous QA before launch .

Act as an escalation point for the team on complex campaign challenges, from performance plateaus to tracking and attribution issues.

Ensure proper protocol for pixel implementation, trafficking, and conversion tracking is followed by junior team members to guarantee data accuracy.

Act as a key resource for the team on in-flight campaign pacing, troubleshooting, brand safety validation, and optimization challenges.

Relationship Management - 1 0 %

Foster strong relationships with key programmatic partners (DSPs, data providers, exchanges) to unlock strategic opportunities, explore new beta tests , and resolve technical issues.

Act as a primary programmatic resource and trusted partner for clients in addition to the AD , confidently leading discussions on campaign performance, optimization s & strategies .

Facilitate seamless collaboration between the programmatic team and other internal departments ( Ad Ops, Planning, Ops, etc.)

Programmatic Buying & Negotiation - 1 0 %

Oversee the programmatic deal process, from negotiating PMPs and Programmatic Guaranteed deals to troubleshooting deal ID delivery and performance.

Act as the final point of escalation for partner negotiations, focusing on driving value beyond the CPM.

Act as a strong advocate for agency-preferred partners, ensuring their strategic value is integrated into programmatic media plans from the initial planning stage.

Reporting & Analysis - 1 5 %

Guide the team to move beyond top-line reporting and deliver deep, data-driven insights from within the DSPs, connecting performance back to strategic goals.

Act as the primary resource for junior team members as they develop optimization strategies based on performance data across display & video .

Take ownership of the accurate delivery and clear presentation of all programmatic performance analys e s to the client.

Supervisor, Digital Investment & Activation

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