Lead the planning and execution of marketing programs for new product launches, ensuring alignment with Brand strategy.
Develop and maintain all project related documentation, including scopes, requirements, timelines, and stakeholder communications
Work cross-functionally with multiple stakeholders across: product, sales, ecommerce, legal, and customer experience, and all areas of Brand Marketing.
Analyze stakeholder needs, identify project gaps, risks and dependencies, and proactively recommend solutions to ensure successful outcomes
Build productive business relationships with all marketing stakeholders, including 3rd party vendors
Partner with creative and content teams on Brand, Seasonal and other campaign initiatives
Monitor project progress, adjust plans as needed, and communicate updates to all stakeholders at key milestones
Qualifications and Attributes:
Bachelor's Degree required
At least 2 years of project management experience in marketing or ad agency, preferably in the consumer goods industry focused on go-to-market campaigns for products
Strong understanding of product lifecycle and launches is strongly preferred
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
Demonstrated success in planning and stakeholder management
Outstanding communication and problem-solving skills
Proven ability to build and maintain relationships with diverse stakeholders
Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment
Resourceful self-starter who is comfortable with ambiguity
Energetic, friendly and self-motivated attitude
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
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YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com .
Additional Information
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Marketing Program Manager, reporting to the Director, Marketing Operations, plays a key role in the execution of YETI's new product launches. This role serves as a partner to cross-functional teams, brings a marketing-first perspective to product development teams and ensures seamless execution of go-to-marketing campaigns.. The ideal candidate is a proactive problem solver, skilled communicator, collaborative, and thrives in a fast-paced environment.
Yeticoolers · Austin, TX