Sales Development Representative

About the role

As a Sales Development Representative (SDR) supporting our Direct Response business, you will play a critical role in driving pipeline growth through a balanced mix of inbound and outbound activity. You'll be the first point of contact for prospective advertisers; engaging, qualifying, and nurturing both inbound leads and outbound prospects across small & medium enterprise (SME) brands and performance marketers. Your mission is to connect with advertisers focused on KPIs such as CPL, CPA, ROAS, and CPI, understand their goals, and introduce them to the Outbrain Direct Response by Teads platform. You'll partner closely with Account Executives to convert qualified opportunities into long-term clients, and in some cases help launch converted lead accounts directly. This role is ideal for someone who thrives in a fast-paced AdTech environment, enjoys both responding to warm inbound interest and proactively generating new opportunities, and is motivated by turning conversations into revenue-driving pipeline. https://www.outbrain.com/ What Will You Do? Manage and qualify inbound leads from marketing campaigns, partnerships, and platform interest, ensuring timely follow-up and high conversion rates. Prospect and engage outbound with direct advertisers and performance marketers via email, LinkedIn, calls, and events. Evaluate prospect fit by understanding business goals, performance KPIs (CPL, CPA, ROAS, CPI), and current challenges. Clearly articulate the value of the Outbrain Direct Response by Teads platform to generate interest, book meetings, and where relevant, host meetings directly. Partner closely with Account Executives to ensure a seamless handoff of qualified opportunities. Help build and refine processes, including lead routing, qualification frameworks, and outreach sequencing. Identify opportunities to streamline workflows and leverage AI to enhance productivity across inbound and outbound motions. Report on pipeline, converted leads, and revenue generation. Stay informed on AdTech trends, competitive landscape, and performance marketing strategies, and present trends to the team. What Will You Bring to the Team? 1-3 years of experience in a Sales Development, Business Development, or similar role with exposure to both inbound and outbound lead management. Strong interest in performance marketing and digital advertising. Proven ability to respond quickly and effectively to inbound leads while maintaining outbound pipeline generation. Excellent written and verbal communication skills, with the ability to engage and qualify prospects. A proactive, organized, and results-driven mindset with strong follow-through. Ability to prioritize and manage multiple lead sources in a fast-paced environment. AI enthusiasm and curiosity as it relates to improving workflows and productivity Experience with Salesforce is a plus The pay range for this position is USD $75,000 to $90,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads' total rewards package. #LI-HYBRID #LI-BAILEY Life at Teads At Teads, we don't just offer new roles - we blend creativity, technology, and data to shape the future of media. You'll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies. As a Teadster, you'll play a critical role in shaping our future success in the region. Here's why Teads stands out: We've merged two open internet category leaders-Outbrain and Teads-to create the 'new' Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web. As part of our team, you'll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning. Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role. Our company culture is welcoming, dynamic, diverse,