Regional Thought Leader Liaison, Alzheimer's Disease - North Central - Missouri, Arkansas, Tennessee, Minnesota (Field Based)

Requirements

• BA/BS is required, advanced degree preferred
• Minimum of 10 years' experience in pharmaceutical/healthcare field
• KOL engagement experience strongly preferred
• Marketing experience preferred
• Alzheimer's disease therapeutic area experience preferred
• Demonstrated leadership skills
• Demonstrated analytical and problem-solving skills
• Experience in development and implementation of brand plans
• Strong communication and presentation skills
• Understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
• Self-starter with strong clinical acumen, solutions oriented and can function autonomously.
• Open, collaborative nature with ability to rapidly integrate and motivate cross-functional team members and stakeholders.
• High learning agility and able to thrive in a rapidly evolving, complex, fast-paced environment.
• Excellent verbal, written and interpersonal skills as well as emotional intelligence
• In-depth knowledge of integrated health systems operations within current market environment
• Demonstrated ability to establish and maintain strong business relationships
• Commitment to corporate culture of patient-centricity, innovation, inclusion and compliance
• Must successfully complete all company training programs as well as all customer mandated

Benefits

Additional Information

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. The Regional Thought Leader Liaison (RTLL), AD Marketing will lead and execute regional and local engagement with existing and emerging Key Opinion Leaders (KOLs), Advocacy Groups and Professional Societies to develop and implement AD education that helps simplify the early AD patient journey from diagnosis through treatment and monitoring. This will include identifying new and emerging opinion leaders and appropriately engaging KOLs to support speaker bureau activities, and assessing speaker programs for meaningfulness, effectiveness, educational in nature, and compliance with company policies. Essential Functions KOL Engagement Engage with national, regional and local thought leaders, including emerging thought leaders, face-to-face (wherever possible) to identify and seek insight on best practices that can help simplify the patient journey Identify and ensure training (product, disease state and compliance training) for promotional speakers and related aspects of speaker programs Collaborate with Promotional Program Manager for speaker usage and issues Offer feedback on nominating new speakers when applicable Coordinate / facilitate new product and annual compliance training Work with Marketing Team for annual speaker re-contracting Update and track KOL engagements via Veeva/Vector KOL management platform Collaborate appropriately with other Field teams to enable the local/account-level engagement with national, emerging and regional thought leaders: Facilitate coordination of KOL engagements at the local level Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization Ensure appropriate pull-through of speaker programs within allocated regional budgets Seek, understand and relate field feedback to brand regarding promotional programming Identify potential opportunities for institution group trainings etc. Professional Society Engagement/Advocacy Identify, assess and appropriately engage with regional professional societies to develop and implement AD education that helps simplify the patient journey (above-brand). Serve as a central point for field engagement with regional professional societies Up to 5% engagement with regional advocacy groups in collaboration with Corporate Advocacy. Insights to Inform Brand Strategy Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to marketing & sales leadership to help inform brand strategy, messaging, educational initiatives and promotional programs Understand what KOLs are communicating through publications, congresses, podium presentations, 1:1 interactions, etc. Remain on the cutting edge of data readouts (consistent with FDA-approved labeling), medical congress meeting outputs and podium & symposia presentations. Identify best practices to help Simplify the Patient Journey Engage with KOLs affiliated with key regional health systems to understand the patient journey.

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