Manager, Marketing Analytics, Burger King, APAC China

About the role

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Our Opportunity The Marketing Analytics team is a lean, fast-paced function that evaluates business performance, marketing programs, product promotions, and pricing strategies across the Asia-Pacific region. The team works directly with regional leadership and franchisee executives to develop marketing calendars and sales plans that drive same-store sales growth. The Manager will lead the analytics agenda for a portfolio of high-priority markets within the brand while managing and developing one to three analysts who own their own markets. Your markets are the ones that shape the brand's regional performance, and you will be the senior analytics voice in those conversations - owning the franchisee partnership at the Head of Marketing level, driving the monthly forecast cycle, and synthesizing the brand planning narrative for your portfolio. You will report to a Director within the Marketing Analytics team. You are expected to operate with limited ramp-up - bringing strong commercial instincts, analytical judgment, and the ability to influence franchisee decisions through data from the first month in the role. This role is based out of China -Shanghai. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week. Your Roles & Responsibilities Performance Analytics Define the analytical agenda for the highest-priority markets in your portfolio, including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarks Review and quality-check team output across the portfolio, ensuring consistency, rigor, and commercial relevance Lead cross-market performance benchmarking within the portfolio to identify transferable best practices and emerging risks Analyze promotions, marketing programs, and new product introductions, measuring their success to build a deeper understanding of local sales, traffic, and profitability Forecasting Own the monthly forecast submission for the portfolio - build the bottom-up estimate, manage risks and opportunities, and present to leadership Lead variance analysis and corrective-action planning when actuals deviate from forecast Partner with field teams and franchisees to validate forecast assumptions and align on initiative phasing Brand & Strategic Planning Own the full brand planning analytics output for the portfolio, synthesizing across analytical sections into a coherent market strategy recommendation Lead opportunity sizing and prioritization for assigned markets, ensuring brand plans are grounded in quantified commercial logic Influence franchisee sales and profitability by making data-driven recommendations across product and sales channel categories Digital Sales & Channels Integrate digital sales analysis into the broader market performance narrative, ensuring franchisees receive a unified view of in-store and digital performance Identify digital growth opportunities for the portfolio, including channel mix optimization, promotional targeting, and pricing by channel Drive franchisee adoption of digital best practices and ensure consistent measurement of digital KPIs across the portfolio Franchisee Engagement Own the franchisee analytics partnership for the portfolio at the Head of Marketing level Present in monthly business reviews and drive commercial alignment on pricing, product, and calendar strategy Support action plan development and follow-up processes for the field team Present performance deep dives to senior leadership Team Leadership Manage one to three analysts who own their own markets, coaching them on analytical quality, commercial judgment, and franchisee communication Develop team members through clear feedback, stretch assignments, and structured development plans Set the standard for analytical rig