Additional Information
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
Campaign Strategy & Planning
Act as the key digital media partner to internal stakeholders, align business objectives, campaign KPIs, timelines, and success metrics for the campaign
Lead stakeholder briefings to gather requirements, clarify priorities, and translate needs into actionable media and channel strategies
Collaborate with the marketing team to develop integrated omnichannel plans and propose marketing solutions that drive agreed business outcomes
Plan and execute cross-channel campaigns to acquire, engage, and convert new and existing audiences across paid search, programmatic display, paid social, email, and strategic third-party partners
Drive end-to-end campaign delivery, to meet timelines and quality standards by working with internal stakeholders and external partners (media agency, creative team, content team, and platform partners)
Manage external agencies to execute, optimize, report and analyze campaigns. Setting clear briefs, KPIs, regular performance review and governance to ensure seamless execution leading to optimized performance
Develop user journey and funnel frameworks to define cross-channel media strategies, messaging, and measurement by audience segment, ensuring alignment across awareness, consideration, and conversion objectives
Identify and propose relevant first party audience segments to be used for campaign targeting
Collaborate with stakeholders & external agencies to ensure digital (paid /owned) and offline touchpoints adhere to best practices and governance (brand safety, privacy, frequency, tracking, brand suitability) while delivery good experience across the consumer journey
Driving structured test-and-learn initiatives across audiences, creatives, and media approaches to continuously improve effectiveness, efficiency, and incremental business impact
Conduct research on trends, audiences (business and external), competitors, best practices, and marketing technologies to inform media recommendations and drive stronger engagement and conversions
Performance Marketing
Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while maintaining strong cost efficiency.
Continuously optimize bids, budgets, targeting, and channel mix to improve conversion rates and KPIs through data-driven performance marketing (including always-on and campaign-based activity).
Recommend test & learn initiatives for creatives, landing experiences, and media strategies (e.g., new formats, audiences, and partners) to improve performance and learnings.
Ensuring seamless end-to-end consumer journey from ad exposure to on-site conversion to enable faster decision making and conversions
Analytics
Provide regular reporting and performance analysis across paid channels and business, ensuring clear insights, narrative, and recommended next actions for stakeholders.
Analyze campaign performance across markets (paid media and Google Analytics), evaluating results by channel, audience, creative, website engagement, and landing-page experience, and consolidate insights to improve future campaign effectiveness
Identifying various data sources and extracting this information for analysis to put together consolidated findings for further optimizations
Ensuring best practices in website tagging and media tracking to effectively track campaign performance
Assist in website and campaign tracking setup/implementation to ensure proper maintenance of data.
Present to stakeholders on our findings on campaign effectiveness by market/channel/audience/creative and recommend optimizations to improve incremental impact.
Develop executive-ready summaries and materials (datas, POVs, post-campaign reports) to support decision making.
Job Requirements
Education & Certification
Bachelor's Degree in Marketing or other related field
Marinabaysands · Centennial Tower, Singapore