Manager, Content Strategy

About the role

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they've always been done. What's in it for you? The People - From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun. The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big! The Technology - You'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies. This isn't just about writing captions and blogs, it's about understanding how brands come to life on digital channels and what makes audiences truly engaged. We are seeking a Manager, Content Strategy to join our dynamic marketing team. This role is ideal for a creative, data-driven professional who can craft compelling content strategies that drive awareness, engagement and lead generation across multiple channels.

Responsibilities

• Content Strategy & Planning
• Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns.
• Identify content opportunities across the buyer's journey, focusing on top-of-funnel awareness, lead generation and current customer, and partner focused content.
• Content Creation & Oversight
• Manage and produce high-quality content including: video concepts and scripts, top-of-the-funnel blogs, product-focused content, partner and customer content, web and email content and social media posts.
• Ensure all content is optimized for SEO and adheres to brand voice and messaging guidelines.
• Champion responsible use of AI‑powered tools and workflows to scale content creation, enhance performance insights and enable the team to produce high‑impact, on‑brand content more efficiently.
• Video & YouTube Expertise
• Lead the creation of engaging video content for YouTube and other digital platforms.
• Develop video strategies that increase brand visibility and drive qualified leads.
• Collaborate with creative teams to produce high-impact video content.
• Performance & Optimization
• Monitor content performance using analytics tools; report on KPIs such as engagement, traffic, subscribers and lead conversions.
• Continuously optimize content based on data insights and industry trends.
• Leadership
• Coach and develop content creators, giving actionable feedback, fostering growth, and elevating the team's creative output.
• Build structure within a creative environment, establishing workflows, timelines and standards that keep projects moving and maintain quality.
• Cross-Functional Collaboration
• Work closely with product marketing, demand generation, and creative production teams to ensure cohesive

Requirements

• Are you a visual storyteller who lives for trends, understands platform behavior and creates content people actually stop to watch? SOTI is hiring a Manager, Content Strategy to elevate our brand across social and digital channels, with a strong focus on video, written and visual storytelling.

Benefits

Additional Information

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. Job Title: Manager, Content Strategy Location: Mississauga, Canada (Hybrid)

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