Additional Information
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Community & Events Lead EMEA is accountable for building and executing Razer's Community and event strategy while developing a high-impact influencer and creator ecosystem across the EMEA territory. Reporting directly to the Senior Marketing Director, EMEA, this role manages a team of three and works cross-functionally with global Brand, Product, and Commercial teams to drive measurable brand awareness, community engagement, and business growth aligned with Razer's premium gaming DNA. KEY RESPONSIBILITIES
Influencer & Creator Marketing
Build, manage, and continuously develop a tiered EMEA influencer and content creator pool spanning gaming, esports, lifestyle and tech verticals across YouTube, Twitch, TikTok, Instagram, and X (Twitter).
Lead the Influencer Specialist in negotiating and managing influencer contracts, scoping deliverables, and ensuring brand-safe, on-brief content output.
Define and execute influencer campaign strategies for product launches, seasonal moments, and always-on brand awareness initiatives; present performance data and ROI analyses to senior stakeholders on a quarterly basis.
Develop an affiliate and seeding program that scales creator advocacy cost-effectively across priority EMEA markets.
Actively identify emerging talent and cultural trends across gaming and pop-culture to maintain Razer's relevance with its core audience.
Events Strategy & Execution
Own the EMEA events calendar, managing end-to-end delivery of Razer-hosted flagship events, major third-party gaming expos (e.g., Gamescom, EGX, Paris Games Week...), esports tournaments, and partner activations.
Define event objectives, KPIs, and success metrics in partnership with the Senior Marketing Director; deliver post-event performance reports with actionable insights.
Oversee all event logistics including venue procurement, production, A/V, talent management, on-site staffing, and health & safety compliance.
Develop and manage event budgets (typically €500K-€1.5M annually), ensuring accurate forecasting, cost control, and ROI accountability.
Identify and negotiate partnership and sponsorship opportunities to maximize brand visibility and co-investment at key regional events.
Lead the team's Events Coordinator to ensure flawless on-the-ground execution for every activation, both online and offline.
People Leadership & Team Development
Directly manage a team fostering a high-performance, collaborative team culture.
Set clear individual objectives aligned with departmental and business goals; conduct regular 1:1s, mid-year and annual performance reviews.
Identify skills gaps and development opportunities; support team members in building careers within Razer's Marketing organization.
Champion diversity, inclusion, and psychological safety within the team and wider marketing function.
Agency, Vendor & Stakeholder Management
Manage external events agencies, creative production houses and influencer marketing platforms; own briefing, scoping, and quality assurance processes.
Serve as the primary EMEA point of contact for global influencer and events initiatives, representing regional requirements in global planning cycles.
Perform department administrative duties including budget, strategy, and budget reconciliation.
Pre-Requisites :
REQUIREMENTS & QUALIFICATIONS
Education
Bachelor's degree (BA/BS) in a relevant discipline such as Marketing, Communications, Events Management, Business, or equivalent practical experience.
Razer · Hamburg, Germany