Establish, communicate and execute the connection between the global brand strategy and the addressable US and Canadian markets, defining the products, channels, and brand experience needed to drive growth.
Develop and implement an integrated, annual marketing calendar for the US and Canada by leveraging the brand strategies and assets to support the tactics for increased market and revenue growth.
Lead execution of marketing efforts to ensure brand integrity on the retail shelf, digital and physical, is representative of authentic brand experience in US and Canada.
Communicate marketing objectives of promotions, new product launches, marketing campaigns, sponsorships, and point-of-sale projects into supporting business objectives and channel strategy for US and Canada
Write project briefs and manage Jira ticketing process to ensure market needs and deliverables are effectively communicated for US and Canada brand projects and strategic objectives
Direct and manage external PR agency and all media outreach and industry opportunities for US and Canada
Edit, approve and support content development and digital marketing efforts for US and Canada
Develop a close partnership with the US and Canadian sales teams and key retail partners to gain insights that can be leveraged to gain an advantage in the market and expand doors
Partner with brand marketing research to understand and translate competitor landscapes, channel requirements, marketing strategies, and consumer insights for US and Canada into actionable brand plans with clear business objectives
Oversee photo and video shoots for localized assets in collaboration with internal and external resources; review and approve scripts and talent to ensure output meets the brief and the needs of the US and Canada markets
Establish and manage the marketing budget established for US and Canada
Requirements
Customer-centric
Bachelor's degree in Marketing, Management or related field
5+ years of brand and/or marketing experience
Demonstrated ability to effectively manage multiple projects and meet deadlines
Action-oriented with a drive toward fiscal responsibility
Excellent communication skills and ability to work well with internal stakeholders, external vendors and customers
Experience in Brand Development and Management
Accountabilities:
Meeting Integrated Operating Plan initiatives
Successful development and execution of campaigns and new product launches
Communicating and ensuring understanding of marketing initiatives, deliverables, and ROI
Voice of Cu
Benefits
Health insuranceEquity / stock options
Additional Information
Job Type
Full time PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named "The Marble City" and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World's Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail ). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness . Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community's employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary of Position:
The Brand Marketing Manager for PetSafe North America will be responsible for bringing the authentic brand voice to internal and external teams within the US and Canada, developing actionable brand strategies to successfully execute the global marketing plan. The Brand Marketing Manager will be a strategic partner for the sales and category teams as they develop an integrated marketing calendar and execute their marketing plans, with the support of the digital and creative production teams. The Brand Marketing Manager will be a passionate steward and gatekeeper for the PetSafe brand, ensuring that all assets reflect the equity and essence of the brand across all international markets to drive overall brand awareness and revenue for PetSafe.
Radiosystemscorporation · Rsc-knoxville