Additional Information
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Senior Social Art Director, you'll create social-first ideas people actually want to watch, built to drive clicks, conversions, and measurable performance. You'll concept and lead paid social creative across video and motion, partnering with editors, motion designers, and creators to deliver high-performing work at scale. Using storytelling, platform instincts, cultural trends, and emerging AI tools, you'll help shape repeatable creative systems designed for testing, optimization, and growth.
What you'll do as a Senior Social Art Director
Concept and develop social-first creative built for paid media performance.
Translate campaign strategies into platform-native storytelling, hooks, formats, and short-form video concepts.
Lead editors, motion designers, and creators through execution while defining campaign visual direction.
Build scalable creative systems and repeatable content formats across channels and audiences.
Partner with marketing and paid media teams to test, iterate, and optimize creative performance.
Use cultural insights, AI tools, and performance data to improve creative output and campaign results.
Draftkings · Boston, MA