Marketing Strategist

Responsibilities

• Provide training and consultation to faculty and staff on marketing strategies, tools, and best practices through workshops, meetings, and one-on-one support
• Develop internal resources to guide teams in audience identification, channel selection, competitor analysis, and market research and data analysis
• Conduct market analysis to support program and product positioning and decision-making
• Collaborate with subject matter experts to define marketing goals and develop strategic plans to achieve program success
• Build and maintain relationships with field staff and county offices to strengthen local and regional marketing efforts
• Partner with communications teams to ensure alignment in messaging, branding, copywriting, and creative assets across campaigns
• Plan, manage, and optimize digital marketing campaigns across platforms such as Meta Ads, Google Ads, and similar tools
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations to stakeholders
• Coordinate with external vendors to support campaign execution and performance monitoring
• Evaluate and recommend new marketing opportunities and strategies to leadership

Requirements

• Extensive knowledge of strategic marketing campaigns, including identifying target audiences, selecting communication channels, conducting competitor research, and collecting and analyzing market data
• Knowledge of agriculture and natural resources
• Proven experience successfully using Meta Ads, Google Ads, Search Engine Marketing, Google Marketing Platform or similar digital advertising platform
• Experience training others or providing guidance on specific processes or tasks
• Experience delivering presentations to large audiences in professional settings
• Experience working in project management tools such as Trello
• This is a one-year fixed term position with the opportunity for renewal.
• ANR Extension and Outreach Description:
• Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.
• Application Instructions:
• To apply for this position, please click on "Apply" and complete the Employment Application. Please be prepared to enter or attach the following:
• Resume/Curriculum Vitae
• Letter of Application/Cover Letter
• Why Choose Iowa State University?
• Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:
• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday, and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program
• Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.
• If you have questions regarding this application process, please email employment@iastate.edu, or call 515-294-4800 or Toll Free: 1-877-477-7485.
• Appointment Type:
• Regular with Term Appointment (Fixed Term)
• Proposed End Date or Length of Term:
• August 2, 2027
• Number of Months Employed Per Year:
• 12 Month Work Period
• Time Type:
• Full time
• Pay Grade:
• PS808
• Original Posting Date:
• June 15, 2026
• Posting Close Date:
• June 24, 2026
• Job Requisition Number:
• R19411

Benefits

Additional Information

Position Title: Marketing Strategist Job Group: Professional & Scientific Required Minimum Qualifications: Bachelor's degree and 3 years of related experience Job Description: Summary of Duties and Responsibilities: Want your work to directly impact Iowans and improve communities across the state? Excited to be part of an organization that connects research to real-world impact? If so, the Agriculture and Natural Resources (ANR) Communications team with Iowa State University Extension and Outreach is seeking candidates for a Marketing Strategist! This position will be classified as a Marketing Specialist II.

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