Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub San Francisco, which is now home to our US operations. We offer flexibility in how and where you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:
Owning the regional growth strategy for your remit - translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS
Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts
Navigating multiple measurement methodologies - in-platform metrics, geo-lift incrementality testing, and MMM - to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis
Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence - owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing
Driving the creative strategy in close partnership with the NAMER Creative Strategist - contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on
Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business
Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy - and ensuring North America insights meaningfully influence global frameworks and product narratives
You're probably a match if
You have 5+ years in performance or growth marketing at a scaled consumer tech or DTC brand - you've owned significant budget (think $10M+) and been accountable for real business outcomes, not just channel metrics
You have genuine depth in paid social and video - you can deconstruct a Meta or YouTube campaign, diagnose whether a performance dip is a creative problem, a bidding problem, or a measurement artefact, and you've done this hands-on, not just at a strategic level
You're comfortable across multiple measurement methodologies - you understand the tension between in-platform ROAS, geo-lift incrementality tests, and MMM, and you can make confident investment decisions when signals don't neatly align
You've designed and run growth experiments - A/B tests, geo-lifts, holdout studies - and used the results to drive real decisions rather than just generate reports
You think like an investment manager when it comes to budget - you're focused on deploying capital for maximum return, not just spending it efficiently
You've worked cross-functionally to shape campaigns and strategy alongside brand, creative, and product teams, and you're comfortable influencing direction in rooms where you don't have direct authority
Multi-market experience is a real advantage - if you've managed budgets or campaigns across more than one geography and adapted your strategy accordingly, that'll set you up well here
Canva · San Francisco, CA