Skip to main content

Senior Product Manager, Marketing Technology at Generac

Pricing Companies Market Trends For Employers FAQ Sign in

Senior Product Manager, Marketing Technology

External

Generac · Waukesha, WI

Full-timeOn-siteToday

AgileCRMData AnalysisGDPRJiraLeadership

Cover Letter Connect

Prepare for this interview

AI-generated questions, company research, and talking points tailored to this role

Responsibilities

Cross-Functional Leadership: Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to proactively deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effective ways.
Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

© 2026 Hiro by Mistiq

Privacy Terms FAQ Employer FAQ Support

Requirements

Bachelor's degree in business, computer science, marketing, or related field; or equivalent knowledge
8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.
Proven success working on large scale data initiatives, like CDP and MDM.
Passion for creating exceptional user experiences.
Excellent analytical, problem solving, negotiation, and decision making skills.
Excellent communication and stakeholder management skills. Ability to explain technical solutions in a simple way for non-technical partners.
Strong technical skills and experience working with IT in an agile environment.
Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA) is a plus.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

Benefits

Vision insurance

Additional Information

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Digital Product Manager is responsible for driving the vision, strategy, and execution of high business impact Enterprise digital products and content management initiatives that enhance user experience across Generac's business lines. This role influences across teams, owns complex product portfolios, and partners closely with IT, business stakeholders, and digital experience teams to deliver high-value features and solutions. The role requires the ability to lead and influence large-scale initiatives with deep knowledge of digital platforms and content management systems. Strong credibility and communication with senior level leaders (Director+). Strong data analysis and interpretation to drive critical product decisions.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at generac? Share your experience

Interested in this role?

Apply on the company's website.

Cover Letter Connect