Vice President, Earned Media - Health & Wellness

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are seeking a visionary Vice President of Earned Media to join our growing Health & Wellness practice and lead earned media strategy and execution for our pharmaceutical, biotech, and wellness clients. This role is ideal for someone who wants to amplify breakthrough stories, influence critical industry conversations, and help lead an integrated team that moves the needle in healthcare communications. You'll break through the fractured and complex media landscape by pairing deep, strategic reporter relationships across traditional and non-legacy media with culturally relevant, newsworthy storytelling. This role involves leading media relations, developing comprehensive media strategies, and managing crisis communications while ensuring FDA compliance. The ideal candidate will have extensive experience in healthcare communications, a proven ability to secure high-impact media placements, strong media relationships, and the leadership skills to guide teams and deliver results. The Team The Health & Wellness team at Burson is one of the largest and most innovative groups in the space. We have pushed the limits of traditional healthcare communications with a complete 360-degree integrated offer for our clients; social, digital, data, brands, celebrity, science, corporate, consumer, etc. We are a group of people who work hard as a team to continue building our reputation as visionaries in the industry. We are looking for individuals who want to challenge both themselves and the status quo.