Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention
Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle
Deliver eye-catching email templates in line with brand guidelines
Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention
Define clear and powerful segments with strategies and tailored messaging for each
Optimize program and other content performance through multivariate testing
Maintain an email calendar and share details around timing, audience, and desired outcomes
Requirements
3-4 years in email marketing or digital communications
Adept with CSS, HTML, and email testing
Data-driven and analytical mindset
Skilled communicator across different media and audiences with an eye for detail
Experience creating and managing email campaigns in email marketing platforms (Hubspot, Eloqua, Pardot, Marketo, ConstantContact, etc.)
Very nice-to-have: Experience working with GainSight
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Why should you join Recorded Future?
Want more info?
Blog & Podcast : Learn everything you want to know (and maybe some things you'd rather not know) about the world of cyber threat intelligence
Linkedin , Instagram & Twitter : What's happening at Recorded Future
The Record : The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline : History of Recorded Future
Recognition : Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug-free workplace.
Note: O
Benefits
Dental insuranceVision insurance401(k)Remote work optionsEquity / stock options
Additional Information
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!
Recorded Future is seeking an Email Campaign Specialist to enable and empower our user base. This individual will build email programs: designing templates, set program logic, and defining segments and criteria for various stages of the customer journey. You will be hyper-focused on metrics to judge the performance of each email campaign and the program as a whole. You will set ambitious but realistic goals for every campaign and formulate a plan to hit or surpass them. You will work with leadership to intimately understand our clients' needs and own an arm of the client communication strategy, working with other teams to deconflict schedules and ensure alignment of messaging.
Recorded Future · Boston, MA