Junior CRM Specialist - Biker Acquisition & Activation - DAX
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About the role
The Junior CRM Specialist for Biker Marketing is responsible for executing CRM programs focused on lead nurturing, onboarding, and early biker activation. Onboarding & Activation for Bikers Design and implement onboarding journeys for new biker partners to: Guide them from registration to their first ride Foster engagement and retention through targeted messaging Develop campaigns that highlight the benefits of partnering with Angkas, including earnings potential and operational support CRM Campaign Execution Set up, test, and deploy digital campaigns targeting biker acquisition and ongoing engagement Ensure accurate segmentation and personalization based on rider experience Collaborate with the CRM team to refine campaign strategies and messaging Promotional Support for Biker Recruitment Aid in the setup of promotional initiatives to incentivize bikers to join the platform Conduct quality assurance checks to guarantee promotions are reaching the right audience Monitor the application of incentives and report any discrepancies Analytics & Insight Generation Analyze activation-related metrics to assess campaign effectiveness Report on key metrics, including onboarding completion rates and rider activity Provide actionable insights for continuous improvement of biker engagement strategies 1-3 years of experience in CRM, marketing, or similar fields Knowledge of CRM platforms (e.g., MoEngage, HubSpot) is a plus Detail-oriented with a strong focus on process execution Understanding of user engagement metrics and performance analytics Excellent communication and collaboration skills Why join Angkas? Freedom of work Work-life balance Free meals and use of gym Opportunities for promotion Competitive salary Pay raise Start-up environment Multi-cultural and Agile work environment Diversified use of technology
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