Additional Information
About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com . Visit our Mission and Culture doc here .
Position Summary
HeyGen is growing fast, and our growth marketing engine needs to keep pace. We're looking for a Growth Marketing Specialist to serve as the execution right hand to our growth lead - someone who can take strategy and turn it into live, optimized campaigns across paid channels, affiliate, and influencer programs.
Our Growth Marketing Specialist will thrive in the weeds: launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test. You'll work across Google, Meta, YouTube, Apple Search Ads, and emerging channels - we are constantly expanding. If you love the combination of analytical rigor and creative experimentation that defines great growth marketing, this role is for you.
This role is based in Los Angeles or San Francisco.
Core Responsibilities
Paid campaign execution & reporting : Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, ChatGPT, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.
Keyword research & bid management : Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
Testing & experimentation : Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience
Influencer program support : Help manage day-to-day influencer operations - sourcing/managing relationships with micro-influencers, partner comms, performance monitoring, activation, invoicing
Agency & vendor management : Own day-to-day relationships with external agencies and vendors across podcast, creative, UGC, and affiliate channels - managing deliverables, timelines, and performance accountability
Creative performance analysis : Partner with in-house creative and agency teams to analyze what's working across ad creative, identify top performers, and feed data-driven insights back into future creative iterations
Heygen · San Francisco