Collection Visual Development (Website & Brand Presentation)
Improve the overall visual presentation of each collection on the website.
Design and optimise collection hero banners, key visuals, and layout styling .
Develop a clear visual narrative and storytelling direction for each collection, including inspiration, mood, and styling concepts.
Ensure all visual elements reflect the brand's aesthetic: elegant, contemporary, and timeless .
Instagram Collection Planning & Content Direction
Plan and design the Instagram visual strategy for each collection, including the 9-grid layout.
Structure the grid to include inspiration, design story, product highlights, and styling ideas .
Ensure the content flow communicates a complete story while maintaining a refined and consistent visual identity.
Image & Video Editing for Brand Consistency
Re-edit and refine photos so that all images within a collection maintain a consistent tone, colour grading, and visual style .
Edit and optimise video content for digital marketing and advertisements .
Ensure all visual assets align with the brand's luxury positioning and aesthetic standards .
Creative Direction for Photoshoots & Campaigns
Propose creative concepts for photoshoots and video shoots that strengthen the brand image.
Develop ideas for styling, locations, mood, lighting, and storytelling .
Collaborate with photographers, models, and the marketing team to produce visuals that are elegant, modern, and visually enduring .
Long-Term Brand Aesthetic Development
Contribute ideas that help shape the brand's long-term visual identity .
Focus on creating visuals that are timeless and aesthetically enduring , rather than short-term trends.
Maintain a balance between fashion relevance and lasting elegance .
Requirements & Capabilities
Strong portfolio demonstrating fashion, jewellery, luxury, or lifestyle visual design
Strong skills in Adobe Photoshop, Illustrator, and image retouching
Experience with colour grading, visual consistency, and brand styling
Basic video editing capability for marketing and advertising
Understanding of Instagram visual planning and content storytelling
Strong sense of composition, styling, and luxury visual aesthetics
Experience working with photographers, models, or styling teams is a plus
Familiarity with AI creative tools is an advantage
Strong attention to detail and ability to maintain consistent brand standards
Additional Information
Pearly Lustre is a Singapore-born luxury pearl jewellery brand known for combining timeless elegance with contemporary design. As we continue to grow internationally, we are looking for a creative professional who can elevate the visual language of our collections and ensure consistency across all brand touchpoints.
This role focuses on translating each jewellery collection into a cohesive visual story - from website presentation to social media content and campaign visuals.
We are seeking someone with a strong eye for luxury aesthetics, visual storytelling, and brand consistency , capable of creating visuals that are elegant, contemporary, and enduring rather than trend-driven .
Pearly Lustre · Woodlands East Industrial Estate, Singapore