Dealer Principal

About the role

Company : North Shore Motor Holdings Ltd Lead. Inspire. Elevate. and Drive something exceptional! Lead a high-performing dealership, shape the future of a premium automotive brand, and do it all in one of New Zealand's most vibrant cities. Let's be honest, Wellington isn't your average city, and BMW isn't your average brand. So, we're not looking for your average Dealer Principal. We're looking for someone who can command a room in the morning, crunch a P&L by lunch, and still find time to walk the floor and inspire a team by the afternoon. Someone who understands that premium isn't just a product; it's an exceptional customer experience, a mindset, a standard. The Driver's Seat As Dealer Principal, you'll: Mentor your leaders to become strong, autonomous department managers who know how to grow their people and their results Champion the BMW brand ensuring every customer touchpoint feels unmistakably premium and personal Lead change with confidence, from new initiatives to evolving customer expectations Speak the language of the boardroom, engaging confidently at executive level with clarity, insight, and influence Own the numbers, bringing strong financial and commercial acumen to drive performance and sustainable growth Continue and evolve our excellent relationship with BMW NZ What Sets You Apart You don't just run a dealership, you shape culture, drive ambition, and raise the bar for what 'premium' truly means. You also have: Proven leadership experience within high-end automotive or luxury environment A natural ability to coach, empower, and develop leaders, not just manage them Confidence operating at executive level, with strong communication and presence A track record of leading transformation and implementing change Sharp commercial instincts, you know your margins, your market, and your levers A passion for delivering exceptional customer and employee experiences What we can offer you This role comes with an attractive package and performance incentives commensurate with experience, and reflecting the impact you can make, alongside: Opportunity to shape strategy and drive results in a way that play to your strengths Backing by a supportive general manager and group who empower you Commitment to your growth, offering access to ongoing leadership training, global BMW training and career pathways across the wider Sime Motors network Ready to take the wheel? Apply online and make a career defining move to BMW Wellington. Continental Cars BMW , a proud subsidiary of Sime Motors - one of the largest BMW retailers in the world, has been delivering the ultimate driving experience to New Zealanders for over 50 years. With a legacy of precision, luxury, and innovation, we offer a range of BMW vehicles that perfectly blend performance, comfort, and cutting-edge technology. Continental Cars BMW - home of the Ultimate Driving Machine.