Senior Salesforce Business Analyst

About the role

Thanks for your interest in Success Academy! Running a large, fast-growing, and high-performing network of public charter schools takes a village - families, children, teachers, staff and faculty, advocates, and supporters alike. We are growing fast in New York and expanding to Florida, and we would love to welcome you to our community! We work tirelessly every day to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through our doors a fair shot at reaching his or her potential. Success Academy is seeking a highly motivated Salesforce Senior Business Analyst to lead the discovery, design, and delivery of Salesforce solutions that support marketing, lead management, enrollment, family engagement, and other mission-critical business processes. This role will collaborate closely with business stakeholders, product owners, and technical teams to identify opportunities, define requirements, and deliver scalable solutions that improve user experiences and business outcomes. Position Summary The Salesforce Senior Business Analyst will play a critical role in driving the strategy, optimization, and delivery of Salesforce solutions that support marketing, lead capture, enrollment, and constituent engagement initiatives. This role is responsible for managing the full software development lifecycle, including backlog prioritization, requirements gathering and documentation, solution design, testing, release management, and ongoing production support for systems that enable prospect acquisition, nurturing, conversion, and enrollment. Acting as a strategic partner between Marketing, Enrollment, Family Engagement, and Technology teams, the Salesforce Senior Business Analyst will translate business objectives into scalable Salesforce capabilities that improve lead generation, campaign effectiveness, conversion rates, and the overall user journey. The role requires strong analytical thinking, data-driven decision making, creative problem-solving, and exceptional communication skills to identify opportunities for process improvement and operational efficiency. In addition to business analysis and solution delivery responsibilities, the Salesforce Senior Business Analyst will serve as a Salesforce platform steward, performing point-and-click administration, configuration, and optimization across Salesforce applications. This role will ensure that Salesforce capabilities effectively support lead management, marketing and recruitment campaigns, enrollment workflows, constituent engagement, reporting, and operational processes. Key Duties & Responsibilities Partner with Marketing, Enrollment, Family Engagement, and other business stakeholders to understand strategic objectives, analyze business processes, and gather requirements for Salesforce initiatives and enhancements. Facilitate discovery sessions and collaborate with business users, managers, and technical teams to define project scope, establish priorities, and manage product and feature backlogs aligned with organizational goals. Translate business needs into detailed functional requirements, user stories, acceptance criteria, process flows, wireframes, and other documentation necessary to support solution design and development. Analyze and document current-state and future-state business processes, identifying opportunities to streamline workflows, improve data quality, and enhance the constituent experience across the lead-to-enrollment lifecycle. Collaborate with Salesforce Administrators, Developers, and Solution Architects to design, configure, and implement scalable Salesforce solutions, including point-and-click administration, automation, reporting, dashboards, and user experience enhancements. Serve as a subject matter expert for Salesforce capabilities and best practices, providing recommendations that balance business value, user needs, scalability, and system maintainability. Lead and support quality assurance activities, including test planning, test case development, User Acceptance Testing (UAT), defect management, and validation of delivered solutions against business requirements. Develop training materials, facilitate user training sessions, and provide ongoing support to ensure successful adoption of new processes, features, and technologies. Monitor system performance, gather user feedback, and identify opportunities for continuous improvement across Salesforce and related business applications. Manage small to mid-sized projects from initiation through deployment, coordinating cross-functional stakeholders, tracking risks and dependencies, and ensuring projects are delivered on time and within scope. Partner with leadership to leverage data, reporting, and analytics to measure business outcomes, optimize marketing and enrollment performance, and support strategic decision-making. Required Skills Deep