Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
Campaign Execution & Media Management
Performance Analytics & Optimization
Define and track key performance indicators across all digital, media, and omnichannel initiatives
Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
Website Management
Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
Customer Journeys & Customization
Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
Drive ongoing optimization of journeys based on performance insights and testing
Marketing Technology Enablement
Lead the process for defining user and business requirements for the marketing technology stack
Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
Testing & Innovation
Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
Model and promote Corcept's key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
Preferred Skills, Qualifications and Technical Proficiencies
Benefits
Paid time off
Additional Information
For more than 25 years, Corcept has been singularly focused on the science of cortisol, a powerful hormone that when unregulated, can play a role in a broad range of diseases.
Our commercial portfolio includes treatments for hypercortisolism and oncology, and the company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists. With advanced clinical trials in patients with hypercortisolism, solid tumors, ALS and liver disease, Corcept is unlocking the power of cortisol modulation to help address some of the most devastating diseases patients face today.
Corcept is headquartered in Redwood City, California. To learn more, visit www.corcept.com .
The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept's first oncology product, Lifyorli, in platinum-resistant ovarian cancer. Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing Corcept's omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences. This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives.
This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.
Corcepttherapeutics · Redwood City, CA