Gaming Category & Marketing Manager - Switzerland

Benefits

Additional Information

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Location : Zurich Working Model : 5 days/a week in the office (on-site) The Team and Role: The Gaming Category & Marketing Manager - Switzerland will lead our marketing execution across multiple channels both online and offline and deliver a best-in-class customer experience for our end users. This position will work closely with different functions within the Regional Team, Cluster Category Manager, eCommerce Marketing Manager, Account Manager, and other supporting roles to drive the strategy into action. This isn't just about spreadsheets; it's about the esports ecosystem . We're looking for a marketing specialist who truly lives the gaming lifestyle -someone who understands the pro-circuit , respects the community , is creative and passionate, as well as knows their KPIs. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will: Develop and lead a 360-degree approach to the consumer journey with digital, PR, social, partnership, point of sales, localization, and more. Develop and lead digital strategies that drive business by optimizing our digital marketing mix, driving more traffic to Etail pages across multiple platforms. Lead the development of best-in-class POSM and optimize local digital assets to strengthen retail/etail visibility and brand awareness. Own overall marketing insights, reporting, and tools, including KPIs setup and measures on ROI, to ensure successful measurement and consistently derive insights from results. Collaborate with relevant departments (Regional team / Internal Category & Account Manager team / Agencies) to drive success in the gaming business, identify key players, and coordinate actions. Key Qualifications: For consideration, you must bring the following minimum skills and experiences to our team: 7+ years of experience in product marketing or brand management function of the consumer goods industry Strong leadership skills and comfortable challenging existing processes and norms - Excellent communication and presentation skills with the ability to influence brand strategy across the organization and with distribution partners Strong problem solving and decision making ability based on data driven analysis Experience in P&L management - managing and successfully growing a product line/category profitability Experience with full sales & marketing mix, developing marketing plans and 360 campaigns - In-depth experience in understanding customer preferences, attitudes, and other factors that influence marketing plans and campaigns Positive, "Can do, Will do" attitude with unquestionable integrity Ability to analyze and understand sales trends at SKU level and use that to develop forecasts and sales plans to drive growth Ability to work independently and collaboratively in a matrix organization, with diverse teams, both functionally and geographically is critical -You live and breathe gaming and esports culture, from the pro-circuit storylines to the latest gear drops. Foundational Month: New role, new scenery. For your first 30 days, you'll be based in Munich three days a week (Monday-Wednesday) to learn, bond and get up to speed. We cover the travel and the stay; you bring the talent. It's the perfect way to fast-track your impact. #LI-RD1 Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to lis