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Marketing Manager

External
obexp logoObexp · Los Angeles, CA
Full-timeOn-site1d ago
CopywritingEmail MarketingLeadershipRESTSEMSEO
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About the role

About On Board Experiential (OBE) OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands - including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse - to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities. We've been recognized by Event Marketer as one of the best places to work in events - and we couldn't agree more. The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. But behind every great activation is a human who deserves rest, connection, and a life outside of work. That's why we invest in recovery days, company offsites, happy hours, and the kind of friendly-but-competitive fitness challenges that bond teams for life. We show up for each other - in open conversations that heal, inspire, and bring us closer. We want to hear about your lived experiences, your unconventional ideas, and the perspectives only you can bring. Being unapologetically yourself isn't just welcome here. It's part of the job. Marketing Manager The Marketing Manager is the engine behind OBE's day-to-day marketing output - a creative, hands-on doer with sharp instincts, high standards, and a genuine love for brand storytelling. Reporting to the Senior Brand Marketing Director, this role is for the marketer who wants to own it end-to-end: from strategy to execution, copy to content, data to design. The ideal candidate loves visual storytelling and all things brand marketing. They are an active consumer of experiences and enjoy curating content in both their personal and professional lives. They are proactive, detail-obsessed, and equally comfortable doing research and writing copy as they are crafting content and pulling analytics. SUMMARY OF POSITION This is a role for someone who is hungry to learn, eager to make their mark, and excited by the idea of helping shape how one of the most dynamic experiential agencies in the country shows up in the world. If you're the person who notices great brand work in the wild, screenshots campaigns for inspo , and genuinely geeks out over a well-crafted caption - we want to hear from you . ESSENTIAL JOB FUNCTIONS Campaign Development + Management Participate in brainstorming and ideation sessions with Senior Brand Marketing Director and Leadership teams to develop campaign ideas and strategies. Execute end-to-end marketing campaigns across digital and physical channels, ensuring all deliverables are on-brand, on-time, and on-budget. Coordinate with creative, account , and new business teams to produce integrated, cohesive campaigns aligned with strategic direction. Track campaign performance and provide data-driven recommendations for optimization. Content Development + Management Maintain and execute a robust content calendar that delivers a consistent brand voice across OBE's social channels (LinkedIn, Instagram, and others), email, website, and presentations - including native content creation for social, from concepting and copywriting to asset production and scheduling. Write compelling, on-brand copy for a range of formats - from social posts and email campaigns to case study write-ups and pitch presentations. Manage and regularly update the OBE website with fresh content; proactively identify improvements to user experience and site performance. Develop and submit award entries in collaboration with internal teams, helping maintain OBE's recognition as a leader in the experiential marketing industry. Collaborate with project teams to gather, archive, and maintain content and assets from executed campaigns for ongoing marketing use. Support project content creation and asset development for OBE agency marketing, including pre-event planning, shot list development, script and/or beat sheet creation, self-driven onsite content capture and/or photographer/videographer management, video editing, and distribution. Manage OBE's image and video library, ensuring assets are organized and accessible for internal teams. Proactively work with project teams to understand content permissions and secure approvals for sharing project work across OBE's marketing channels. Curate and maintain up-to-date agency materials - from team bios and headshots to agency stats and history - for use in RFIs, RFPs, award entries, and press materials. Digital Marketing Manage digital marketing initiatives including SEO/SEM, paid advertising, and email marketing. Monitor, analyze, and report on campaign performance metrics across all digital channels; translate data into clear recommendations. Stay current on emerging tools, platforms, and technolo


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