Director of Product - Ashley Digital

About the role

Resident is partnering with Ashley Furniture, one of the world's largest furniture manufacturers and retailers, to lead the product strategy for ashleyfurniture.com - Ashley's flagship eCommerce destination and one of the largest furniture eCommerce properties in the United States. Serving millions of customers across a broad catalog of home furnishings, the site is a core pillar of Ashley's omnichannel retail strategy, spanning direct-to-consumer, licensee retail, and B2B channels - playing an outsized role in driving brand awareness, customer acquisition, and revenue at scale. We are seeking an experienced and commercially-minded Director of Product to lead the Ashley eCommerce product team, based in Tampa. Employed by Resident and embedded within the Ashley digital business, this player-coach leader will own the product strategy and execution for one of Ashley's most significant digital properties. The mandate: optimize and grow the eCommerce business by leveraging Resident's deep expertise in data science, experimentation, and performance marketing on behalf of a world-class retail brand. Reporting to Resident's VP of Product, you will manage a team of product managers, own the ashleyfurniture.com platform roadmap, and drive measurable improvements in customer experience and business outcomes. The ideal candidate is a commercially sharp product leader who knows how to use data, testing, and a high-scale eCommerce platform to move the metrics that matter - conversion, revenue, and customer satisfaction.

Responsibilities

• Strategic Leadership & Vision
• Define and own the product vision and roadmap for the Ashley eCommerce experience, with a clear focus on business performance, customer experience, and growth.
• Identify the highest-leverage opportunities across the Ashley eCommerce customer journey - from acquisition through checkout and post-purchase - and build a roadmap that pursues them systematically.
• Represent the Ashley customer and digital business teams in strategic discussions, ensuring product decisions reflect the unique scale, catalog complexity, and omnichannel context of the Ashley brand.
• Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals.
• Product Execution & Delivery
• Lead discovery, prioritization, and delivery across the Ashley eCommerce product surface - including browse and search, product detail pages, cart and checkout, promotions, and post-purchase experience.
• Drive a rigorous, hypothesis-driven approach to product improvement, using A/B testing and experimentation to validate ideas before scaling them.
• Leverage Resident's proprietary data science and analytics capabilities to identify friction points, surface growth opportunities, and measure the impact of product changes with precision.
• Define and own key product success metrics for the Ashley digital business - including conversion rate, AOV, revenue per visitor, and customer satisfaction - and establish clear, consistent visibility into performance.
• Drive rapid experimentation cycles, using data to inform decisions at every stage of the product development process.
• Team Leadership & Development
• Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience - setting clear goals, unblocking execution, and raising the team's product craft.
• Establish strong ways of working: intake processes, sprint rhythms, and stakeholder communication cadences that keep the team focused and the business informed.
• Foster a culture of ownership, curiosity, and continuous improvement within the team.
• Partner closely with engineering and design leadership to ensure fast, high-quality deliv

Benefits

Additional Information

CRAFT MEETS COMFORT . At Resident, we believe your living space shouldn't just look good, it should feel good. That's why we've created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment. At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. This is an in-office role based in Tampa, FL. Candidates must reside in or be willing to relocate to the Tampa Bay area.

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