Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives
Define and track non-demand KPIs such as:
Brand awareness, consideration, and engagement
Content consumption and influence
Website and organic performance (non-paid, non-campaign)
Customer engagement, adoption, and retention signals
Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.
Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions.
Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company's ability to generate more revenue.
Develop and implement regular reporting of key performance for content measurement, brand health & digital measurement
Communicating findings to stakeholders and taking initiatives for improving business performance.
Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
Utilize strong database skills to work with large, complex data sets to extract insights.
Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes
Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.
Requirements
7+ years of relevant experience in analytics, marketing operations, or related quantitative role; knowledge of and experience in measurement of non-demand gen activities is an essential skillset.
Experience of working in hyper-growth and large tech companies (SaaS experience is preferable) .
Meet regularly with stakeholders (Brand, Content, Comms, Product Marketing) to understand their business objectives and translate them into measurable KPIs and reporting frameworks
Collaborate with cross-functional teams to ensure measurement aligns with business goals and marketing strategy
Present findings and actionable insights to stakeholders in clear, business-friendly formats (dashboards, presentations, reports)
Support the development of new measurement methodologies for brand health, content & external communications
Filter and cleanse unstructured data to create usable datasets for analysis
Use advanced analytics to forecast and evaluate the impact of non-demand gen initiatives
A passion for helping organizations understand how to solve problems through analytics.
Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
Experience with any visualization tools such as Power BI, Tableau, Spotfire, Sisense, etc. PowerBI experience is preferred.
Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
Benefits
Health insuranceVision insurance
Additional Information
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale - across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team - spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management - enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
Job Description
Sprinklr · India