Strategic Communications

About the role

The primary purpose of this position is to develop, lead and oversee the execution of long-range strategic communication plans and messaging that align with and support the Department of the Air Force (DAF) advertising and marketing initiatives; require superior strategic planning, narrative development and stakeholder management skills and serve as a senior communications specialist. In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Group Standard for Administrative & Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which may have been gained developing, leading and overseeing the execution of long-range strategic communication plans and messaging that align with and support an organization's advertising and marketing initiatives; and conducting superior strategic planning, narrative development and perform stakeholder management skills. To view qualification requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101a/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: 1. Knowledge of strategic communication theories, marketing principles and public relations practices, and demonstrates the ability to develop and execute long-term, integrated communication plans in support of large-scale organizational goals. 2. Knowledge of digital marketing and communication channels (social media platforms, Search Engine Optimization (SEO)/ Search Engine Marketing (SEM), email marketing, content management systems). 3. Knowledge of organizational structure, mission, values and strategic objectives. 4. Skill in developing and directing the creation of a wide range of integrated marketing and communications materials, including press releases, website copy, social media content, strategic plans and executive presentations. 5. Ability to apply market research principles and communication analysis techniques, such as audience PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

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