Regional Marketing Manager, Popeyes, LAC

About the role

The Regional Marketing Manager plays a critical role in supporting the growth and market positioning of Popeyes across Mexico. Based in Mexico City and working closely with franchise partners across the country, this position is responsible for helping develop and coordinate regional marketing strategies that drive traffic, strengthen brand awareness, and support restaurant sales growth. Reporting into the Mexico leadership structure and partnering closely with global and regional RBI teams, this role acts as a key connector between the brand, franchisees, agencies, and cross-functional partners to ensure strong execution of marketing initiatives at the local market level. The Marketing Manager will support the planning and execution of annual marketing calendars, product launches, promotional campaigns, and regional activations while ensuring all initiatives remain aligned with Popeyes brand standards and business objectives. As the brand continues its rapid expansion across Mexico, this role will help build scalable marketing capabilities that support a growing restaurant system expected to reach hundreds of restaurants over the next decade.