BetterUp's coaching network is one of our most differentiated assets - and its value depends entirely on how effectively we deploy it. The Director, Network Deployment owns that opportunity. This is a builder role: you're not inheriting a finished function, you're defining what it becomes.
You'll combine strategic ownership - packaging and pricing our coach deployment services, partnering with Sales and Customer Success, and setting the standard for deployment quality - with operational accountability for the administration infrastructure that keeps the network running. If you're energized by creating the playbook, not following it, this is for you.
Responsibilities
Coach Services Strategy & GTM Partnership
Define and lead the strategy for how BetterUp's coaching network is enabled to drive measurable partner outcomes - evolving the function from operational execution to a strategic services capability.
Build and maintain a scalable, commercially viable services offering that GTM can position and sell; ensure services are clearly scoped, priced, and tied to value.
Serve as the primary expert and internal advisor on coach deployment strategy - partnering with Sales and Customer Success to ensure clients receive the right coaching resources for their population and objectives.
Represent the voice of the client in internal conversations about network strategy, coach standards, and service design.
Coach Pool Architecture & Deployment Quality
Own the standards and methodology for building high-quality, fit-for-purpose coach deployment strategies.
Define quality standards for deployment health, including coach-member fit, activation rates, and client satisfaction; establish feedback loops that drive continuous improvement.
Work cross-functionally with Coach Quality and Coach Intelligence to ensure deployment strategies are informed by coach performance data and network insights.
Network Administration Oversight
Provide leadership and direction to the team responsible for coach onboarding, offboarding, and recruiting - ensuring these workflows are accurate, timely, and low-friction for coaches and internal stakeholders.
Hold the function accountable to clear SLAs, process documentation, and scalable operating standards; escalate systemic issues to structural solutions.
Team Leadership & Operational Excellence
Lead and develop a team of 3 - 4 specialists across deployment and network administration; set clear expectations, create space for growth, and build toward the skill profile needed for success.
Identify automation and AI opportunities within the function; partner with engineering and operations peers to reduce manual coordination and increase team leverage.
Build the reporting and visibility infrastructure that makes deployment health legible - to your team, to partner-facing colleagues, and to leadership.
Requirements
7+ years in client-facing delivery, operations, or strategy roles; background in management consulting (Engagement Manager or equivalent), enterprise customer success, or a comparable environment where you owned complex client outcomes.
Demonstrated ability to build operational infrastructure - not just execute existing playbooks, but design, institutionalize, and improve them.
Experience leading cross-functional initiatives and influencing stakeholders without direct authority; you move Sales, CS, and Product partners toward alignment.
Familiarity with servi
Benefits
Health insurance
Additional Information
Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting-and the job description below feels like a fit-we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.
Betterup · Austin, TX