Customer Success Leader

Responsibilities

• Define and execute the customer segmentation strategy , value propositions, and end-to-end customer journeys , ensuring differentiated and meaningful experiences across all touchpoints.
• Govern the contact strategy (contact ruler) and lead Customer Feedback initiatives, translating voice-of-customer insights into the resolution of pain points and continuous experience improvement.
• Develop a robust portfolio of customer benefits , design and execute sell-out campaigns , and lead the management of the Loyalty Program , maximizing engagement, adoption, and ROI.
• Ensure strong engagement of Customer Marketing actions with the commercial organization, capturing field feedback to enhance program effectiveness.
• Lead the relationship programs for large farmers and indirect-sales farmers , fostering loyalty, advocacy, and long-term partnership.
• Manage the portfolio of digital projects within Customer Marketing, driving innovation, scalability, and measurable business outcomes.
• Lead channel incentive operations , including channel engagement, monitoring, internal controls, audit compliance, financial provisioning, and strategic incentive guidelines.
• R equirements:
• Bachelor's degree in Marketing, Business Administration, Agribusiness, Economics, or a related field (MBA or Master's strongly preferred).
• 10+ years of progressive experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy, including at least 5 years in a leadership capacity .
• Demonstrated success in leading customer experience, loyalty, and incentive programs at scale.
• Strong background in B2B, B2B2C, or agribusiness environments , with deep understanding of channel dynamics and end-customer relationships.
• Robust analytical mindset and solid financial acumen, with expertise in budget management, ROI modeling, and incentive program economics.
• Experience managing digital transformation initiatives and CRM/loyalty platforms (e.g., Salesforce, SAP, HubSpot, Emarsys).
• Outstanding communication, negotiation, and executive stakeholder management capabilities.
• Advanced English proficiency (C1/C2) - fluent written and verbal communication, with the ability to lead executive presentations, negotiate with global partners, and influence senior stakeholders in international environments. Spanish is a plus.
• Key Competencies:
• Customer-Centric & Strategic Mindset
• Commercial & Financial Acumen
• Inspirational Leadership & Talent Development
• Cross-Functional Collaboration & Influencing
• Data-Driven Decision-Making
• Innovation & Digital Mindset
• Agility, Resilience & Results Orientation
• #LI-Hybrid

Benefits

Additional Information

The Customer Success Leader will drive the strategic vision and end-to-end execution of customer-centric marketing and incentive initiatives, strengthening long-term relationships with farmers and channel partners, accelerating demand generation, and delivering differentiated value propositions that translate into measurable business growth. The ideal candidate combines strategic foresight, commercial acumen, data-driven decision-making, and inspirational leadership to orchestrate cross-functional teams and high-visibility programs.

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