Additional Information
Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How you'll make an impact:
Social Media Manager with an expertise in content and platform strategies, community management and performance analysis to optimize our global social program supporting our house of brands: Carter's, OshKosh B'Gosh, Little Planet, Otter Avenue and Skip Hop.
The Social Media Manager will be equal parts storyteller and analyst. As a strategy leader, our manager will focus on turning insights into actionable plans that create brand awareness and build community throughout the social ecosystem. In this role, you'll support our content creation coordinators in creative approaches and campaign builds while working cross-functionally with teams like brand management leads, PR, media, retail marketing and brand creative.
The ideal candidate for this role must be passionate about social media, brand storytelling and building meaningful connections with consumers. This role reports to the Sr. Manager of Social Media and will work alongside leadership to bring big ideas to life through emotionally resonate and culturally relevant content.
Strategy Building & Execution: 40%
Lead cross-brand social strategy development for campaigns, partnerships, launches, and social-first content series
Drive content ideation for integrated brand campaigns, social activations, creator partnerships, and evergreen content initiatives
Partner closely with Creative, Brand, and Product teams to ensure cohesive execution and alignment across campaigns and business objectives
Translate brand priorities into social-first creative strategies that support broader marketing and organizational goals
Lead implementation of platform best practices to maximize content performance, engagement, and audience growth
Own post-level and campaign performance tracking, leveraging insights to inform optimization and future strategy
Manage monthly and quarterly reporting dashboards, delivering performance insights and strategic recommendations to leadership
Oversee and maintain integrated content and culture calendars across brands to ensure timely, relevant, and coordinated publishing
Performance & Optimization: 40%
Lead holistic social program optimization by leveraging competitive intelligence, platform trends, audience insights, and innovative creative strategies to drive performance and efficiency
Analyze audience behavior, engagement patterns, and content performance to optimize messaging, publishing cadence, formats, and channel strategy
Own the test-and-learn framework, developing and executing A/B testing initiatives across creative, content, and audience segments to inform continuous optimization
Translate campaign and platform performance data into actionable insights and strategic recommendations that improve engagement, reach, and overall business impact
Monitor industry trends, competitor activity, platform updates, and audience sentiment to proactively identify emerging opportunities and risks
Identify culturally relevant moments, conversations, and trends that strengthen brand relevance and audience engagement across platforms
Apply performance insights and trend learnings to continuously evolve content development, creative direction, and broader social strategy
Community Management: 20%
Monitor comments and engagement activity across brands in partnership with Coordinators
Engage with audiences in the brand voice and tone
Own and manage social seeding strategies in collaboration with Coordinators
Escalate customer issues, reputational risks or emerging opportunities as needed
We'd Love to hear from you if:
Carters · Atlanta, GA